Fruita, CO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Fruita short-term rental market based on reliable data.

Listings

161 / 259

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$34,587

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$471,839

Median Home Sale Price

Top Earners

$58,571

Top-Earners Revenue

Fruita

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Fruita.

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C

Challenging to Investors

Fruita Regulations

STRs are explicitly allowed but constrained by a strict 3% cap (≈54 licenses), a competitive waitlist, major site‑plan approvals, inspections, and detailed operational rules. Low fees and clear process do not offset the limited supply and compliance burden, raising investor risk.

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About Fruita

Fruita, Colorado, is a small city located in Mesa County, known for its outdoor recreational opportunities and vibrant community atmosphere. With a population of approximately 13,000 residents, Fruita offers a quaint and welcoming environment. It is situated about 12 miles northwest of Grand Junction, making it easily accessible for those seeking a quiet retreat while still being close to a larger metropolitan area.

The city's appeal for short-term rentals stems largely from its proximity to several significant natural landmarks and cultural attractions. Fruita is a gateway to the Colorado National Monument (https://www.nps.gov/colm/index.htm),,) a stunning area of canyons and plateaus perfect for hiking, biking, and photography. The city's renowned mountain biking trails, particularly those in the Kokopelli Trail System (https://copmoba.org/trail-systems/kokopelli/),,) attract outdoor enthusiasts from around the globe.

Additionally, Dinosaur Journey Museum (https://www.museumofwesternco.com/dinosaur-journey/)) offers educational exhibits about the region's prehistoric past, making it a family-friendly destination. The community hosts several annual events such as the Fruita Fall Festival and the Mike the Headless Chicken Festival, adding to the city's unique charm and appeal for travelers.

These aspects combined make Fruita an attractive destination for short-term rentals, offering a mix of adventure, relaxation, and cultural experiences in close proximity to the amenities of Grand Junction.

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