Ukiah, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Ukiah short-term rental market based on reliable data.

Listings

55 / 136

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$25,783

Middle-Earners Revenue

Occupancy

52%

Middle-Earners Occupancy

Home Value

$485,536

Median Home Sale Price

Top Earners

$69,873

Top-Earners Revenue

Ukiah

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Ukiah.

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C

Challenging to Investors

Ukiah Regulations

STRs are allowed in Ukiah with straightforward TOT registration (currently 10%, up to 13% if the ballot measure passed) and a standard business license, but there is no city‑specific STR permit yet and the county’s inland STR ordinance (expected 2025) remains under development, creating regulatory uncertainty and potential caps/fees that could materially increase compliance costs.

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About Ukiah

Ukiah is a small city in Mendocino County, Northern California, with a population of approximately 16,000 residents. It serves as the county seat and sits in the Ukiah Valley, where the Russian River flows past vineyards and oak-studded hills. The city has a relaxed, agricultural character, with a walkable downtown, a strong local food and wine scene, and an easygoing pace that contrasts with the busier Bay Area to the south. Positioned along US Highway 101, Ukiah functions as a natural gateway to the Mendocino Coast, the redwood country of Northern California, and the broader wine country of Mendocino County. It lies roughly 110 miles north of San Francisco, or about a two-and-a-half-hour drive via the 101.

Just east of town, Lake Mendocino offers a popular outdoor escape with boating, fishing, swimming, and hiking along its shoreline. Operated by the U.S. Army Corps of Engineers, the reservoir is only about a ten-minute drive from downtown, making it a frequent day-trip destination for both locals and visitors. The park's campgrounds, picnic areas, and trails are especially popular in the warmer months and provide a quick, family-friendly outdoor break.

A few minutes east of Ukiah, in the small community of Talmage, sits the City of Ten Thousand Buddhas, one of the largest Buddhist communities in the United States. The temple complex is open to visitors year-round and offers tours, meditation retreats, and tranquil gardens. It draws travelers interested in spiritual tourism and architecture and is among the more distinctive cultural stops in the region.

To the southwest of Ukiah, the Anderson Valley winds through redwood groves and rolling vineyards, producing highly regarded Pinot Noir and Alsatian-style wines. The drive from Ukiah takes roughly 45 minutes, and the valley includes the small towns of Boonville, Philo, and Navarro. Travelers often use Ukiah as a base for wine-tasting trips into the valley, combining visits to family-run vineyards with stops at farm stands and country inns.

North and east of the city, the Mendocino National Forest covers a vast, lightly visited expanse of mountains, canyons, and forest. The closest forest access points are roughly an hour's drive from Ukiah, and the area offers hiking, camping, off-roading, and wildlife watching in a setting that feels far removed from California's more crowded parks.

Ukiah's combination of small-town character, wine country proximity, and easy access to both redwood forests and the Pacific coast makes it a versatile base for short-term rentals. Visitors can enjoy a quieter inland experience while remaining within striking distance of the Mendocino Coast, Lake Mendocino, and the broader Northern California backcountry, giving the area broad appeal for weekenders, wine tourists, and outdoor travelers alike.

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