Performance indicators for the Sierra Madre short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Sierra Madre.
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Challenging to Investors
Sierra Madre allows STRs but imposes significant regulatory burden through a dual-permit system (STR permit + Business License), mandatory 12% Transient Occupancy Tax, Home Occupation Permits, and strict 'Good Neighbor Policy' requirements. The risk of permit revocation, escalating penalties, and ongoing compliance requirements (including business license dependency) create substantial operational challenges and deter investment despite the explicit legality of STRs citywide.
Local STR Agent
STR specialist · Sierra Madre, CA
Sierra Madre (Spanish for "mother range") is a city in Los Angeles County, California, whose population was 10,917 at the 2010 U.S. Census, up from 10,580 at the time of the 2000 U.S. Census. The city is in the foothills of the San Gabriel Valley below the southern edge of the Angeles National Forest. Pasadena and Altadena are to its west, with Arcadia to its south and east. Sierra Madre is known as "Wisteria City", and its city seal is decorated with a drawing of the now widely known 500-foot (150 m) vine. It is also called the "Village of the Foothills" and was an All-America City in 2007.