Performance indicators for the Santa Maria short-term rental market based on reliable data.
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Reliable / Active
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Middle-Earners Gross Yield
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Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
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Median Home Sale Price
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Top-Earners Revenue
The highest-performing listings in Santa Maria.
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Generally Investor friendly
Santa Maria allows short-term rentals (STRs) and homestays through Santa Barbara County, but requires mandatory planning permits, zoning verification, and compliance with a 14% Transient Occupancy Tax (TOT). While fees and permitting are moderate, the process involves multi-step applications, strict zoning restrictions (commercial for STRs, residential for homestays), and monthly tax remittance, creating manageable but not negligible compliance hurdles for investors.
Local STR Agent
STR specialist · Santa Maria, CA
Santa Maria (Spanish for "St. Mary") is a city in the Central Coast of California in northern Santa Barbara County. It is approximately 65 miles (105 km) northwest of Santa Barbara and 150 miles (240 km) northwest of downtown Los Angeles. Its population was 109,707 at the 2020 census, making it the most populous city in the county and the Santa Maria-Santa Barbara, CA Metro Area. The city is notable for its wine industry and Santa Maria–style barbecue.