Santa Barbara, CA
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Santa Barbara short-term rental market based on reliable data.
Listings
1349 / 3207
Reliable / Active
Cap Rate
4%
Middle-Earners Gross Yield
Revenue
$61,221
Middle-Earners Revenue
Occupancy
60%
Middle-Earners Occupancy
Home Value
$1,761,061
Median Home Sale Price
Top Earners
$156,425
Top-Earners Revenue
Santa Barbara
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Santa Barbara.
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Unfriendly to Investors
Santa Barbara Regulations
Santa Barbara city largely prohibits short‑term rentals, allowing them only in narrow commercial zones and only with multiple layered permits and fees; compliance burden and active enforcement create high investor risk.
Local STR Agent
STR specialist · Santa Barbara, CA
About Santa Barbara
Santa Barbara, located on the central California coast, is a picturesque city known for its Mediterranean climate, stunning architecture, and coastal beauty. As of the latest census, the city has a population of approximately 88,000 residents. Santa Barbara is situated about 95 miles (153 kilometers) northwest of Los Angeles, making it a convenient getaway for residents of the larger metropolitan area.
Key landmarks in Santa Barbara include:
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Stearns Wharf: This historic pier offers shopping, dining, and enchanting views of the coastline. Stearns Wharf
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Mission Santa Barbara: Known as the "Queen of the Missions," this historic 1786 mission features a museum, church, and beautiful gardens. Mission Santa Barbara
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Santa Barbara County Courthouse: A stunning example of Spanish-Colonial Revival architecture, the courthouse boasts a beautiful mural room and a clock tower with panoramic views of the city. Santa Barbara County Courthouse
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Santa Barbara Museum of Art: Home to a significant collection of American, Asian, and European art. Santa Barbara Museum of Art
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Lotusland: A unique 37-acre botanical garden located in the Montecito neighborhood. Lotusland
For those interested in short-term rentals, Santa Barbara's appeal includes its beautiful beaches, outdoor activities, and well-preserved historical architecture, making it a desirable destination for vacationers.