Performance indicators for the San Marcos short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in San Marcos.
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Challenging to Investors
STRs are largely prohibited in residential zones unless permitted by a Specific Plan, and the only narrow pathway is a Bed & Breakfast requiring a CUP with strict owner-occupied and five‑room limits. While TOT registration is simple, the limited, plan‑specific allowances, discretionary permitting, and enforcement risk deter most investors.
Local STR Agent
STR specialist · San Marcos, CA
San Marcos ( SAN MAR-kohs; Spanish for "St. Mark") is a city in the North County region of San Diego County, California. As of the 2020 census, the city's population was 94,833. It is the site of California State University San Marcos and Palomar College. The city is bordered by Escondido to the east, Encinitas to the southwest, Carlsbad to the west, and Vista to the northwest. Lake San Marcos is an enclave, or county island, within the southwestern part of the city and its sphere of influence but is an unincorporated community.