San Francisco, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the San Francisco short-term rental market based on reliable data.

Listings

4086 / 11757

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$51,511

Middle-Earners Revenue

Occupancy

83%

Middle-Earners Occupancy

Home Value

$1,393,773

Median Home Sale Price

Top Earners

$111,973

Top-Earners Revenue

San Francisco

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in San Francisco.

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C

Challenging to Investors

San Francisco Regulations

San Francisco permits STRs only for primary residences under a strict two-step registration (Business Registration + STR certification with a $925 fee), 14% TOT, quarterly reporting, and a 90-night cap for un‑hosted stays; permanent ineligibility for many zones/property types and active enforcement with daily penalties constrain scale and increase compliance risk.

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About San Francisco

San Francisco sits at the tip of a peninsula in northern California, occupying a compact city and county of roughly 47 square miles that is home to approximately 808,000 residents. The city is celebrated for its steep rolling hills, sweeping bay and ocean views, Victorian and Edwardian architecture, and a cool, often foggy maritime climate. It serves as the cultural and economic heart of the Bay Area and a gateway to the redwood forests, wine regions, and coastline of Northern California. The nearest major city across the bay is Oakland, just a short drive over the San Francisco–Oakland Bay Bridge, while San Jose lies roughly 50 miles to the south.

The Golden Gate Bridge anchors the city's identity like few structures in the world. Spanning the strait that connects the bay to the Pacific Ocean, the international-orange suspension bridge has been an enduring symbol of the city since it opened in 1937. Visitors can walk or bike across its roughly 1.7-mile span, or take in views from the surrounding bluffs and beaches of the Golden Gate National Recreation Area. Golden Gate Bridge

Just offshore, Alcatraz Island draws visitors year-round with its well-preserved federal penitentiary and the stories of its famous inmates. Reachable only by ferry from Pier 33, the rocky outcrop known as "the Rock" offers audio tours that bring the site's dramatic history to life, along with excellent views back toward the city skyline and the bay. Alcatraz Island

A short drive north of the city, across the Golden Gate Bridge, Muir Woods National Monument protects some of the last old-growth coast redwoods in the region. The monument's quiet groves of towering trees, less than an hour from downtown, offer an easy escape into a much older California landscape of fern-lined canyons and shaded trails. Muir Woods National Monument

For a change of pace from forests and city streets, the rolling vineyards of Napa and Sonoma valleys lie about an hour and a half to the north. The region is one of the most recognized wine-producing areas in the world, with hundreds of tasting rooms, farm-to-table restaurants, and a warm, sunny climate that contrasts nicely with San Francisco's coastal fog.

San Francisco's appeal as a short-term-rental market is hard to overstate. The city packs world-class dining, iconic landmarks, and a dense calendar of cultural events into a walkable footprint, while day-trip access to redwoods, wine country, the Pacific coast, and even Yosemite National Park a few hours to the east makes it a natural base for travelers who want urban energy and outdoor adventure in the same trip. For owners, this means tapping into one of the most visited urban destinations in the United States, supported by a steady mix of leisure tourists, business travelers, and international visitors throughout the year.

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