Red Bluff, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Red Bluff short-term rental market based on reliable data.

Listings

75 / 138

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$18,094

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$315,916

Median Home Sale Price

Top Earners

$33,169

Top-Earners Revenue

Red Bluff

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Red Bluff.

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B

Generally Investor friendly

Red Bluff Regulations

STRs are explicitly allowed with a straightforward online permit and an 8% TOT, but a 2024 permit requirement, safety standards, historic-district design review, and quarterly TOT filings create moderate costs and compliance steps.

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About Red Bluff

Red Bluff serves as the county seat of Tehama County in northern California, situated along Interstate 5 in the Sacramento Valley where the Sacramento River winds through the landscape. With a population of approximately 14,000, the city carries the laid-back character of a working agricultural community, anchored by olive groves, cattle ranches, and a tree-lined historic downtown. It functions as a convenient waypoint for travelers journeying between the Bay Area, Sacramento, and the Pacific Northwest, and it is best known as the southern gateway to the volcanic landscapes of far northern California. Red Bluff lies roughly 30 miles south of Redding and about 130 miles north of Sacramento, placing it within easy reach of both urban amenities and the wild country beyond.

Just east of Red Bluff, roughly fifty miles through the foothills, Lassen Volcanic National Park showcases a landscape shaped by geothermal forces, including steaming fumaroles, boiling mud pots, and the popular trail to Bumpass Hell. The park also encompasses alpine lakes, conifer forests, and the slopes of Lassen Peak, drawing hikers, campers, and winter visitors who come for snowshoeing and backcountry skiing. As the nearest national park to Red Bluff, it provides the most dramatic single draw for visitors to the area.

Within the city itself, the William B. Ide Adobe State Historic Park preserves the homestead of William B. Ide, a key figure in California's Bear Flag Revolt of 1846. The park features a reconstructed adobe home, a blacksmith shop, and period gardens that offer a glimpse of pioneer life along the Sacramento River. It serves as a quiet cultural counterpoint to the surrounding outdoor attractions and is a popular stop for history-minded travelers.

The Sacramento River itself remains one of Red Bluff's most enduring attractions, with the annual return of salmon drawing anglers to its banks and the calm stretches upstream inviting kayakers and stand-up paddleboarders. Just north of town, the river curves into the Sacramento River Bend Area, a Bureau of Land Management zone that protects wetlands and offers wildlife viewing for herons, eagles, and migratory waterfowl. The city is also well known for the Red Bluff Round-Up, a long-running rodeo that fills downtown with visitors each spring.

Red Bluff makes a compelling base for short-term rentals because it combines small-town affordability and authenticity with proximity to some of northern California's most striking natural features. Visitors who stay here can spend a morning wandering the historic downtown, an afternoon fishing the Sacramento River, and still find themselves at the trailheads of Lassen Volcanic within a relatively short drive, all while enjoying the slower rhythm of a community that sits comfortably at the crossroads of valley farmland and mountain wilderness.

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