Monterey, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Monterey short-term rental market based on reliable data.

Listings

1090 / 2385

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$69,747

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$1,143,224

Median Home Sale Price

Top Earners

$193,841

Top-Earners Revenue

Monterey

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Monterey.

Loading top listings...

C

Challenging to Investors

Monterey Regulations

Monterey County bans unhosted STRs in Big Sur and Carmel Highlands and caps unhosted STRs to 4% of single‑family housing in other unincorporated coastal areas, while imposing new permits and strong Coastal Commission oversight—making compliance costly and uncertain for investors.

View Monterey Regulations →

Local STR Agent

STR specialist · Monterey, CA

Trusted Expert
Get Expert Help In Monterey
Free consultation Response within 24h

About Monterey

Monterey ( ; Spanish: Monterrey) is a city in Monterey County on the southern edge of Monterey Bay on the U.S. state of California's Central Coast. Founded on June 3, 1770, it functioned as the capital of Alta California under both Spain (1804–1821) and Mexico (1822–1846). During this period, Monterey hosted California's first theater, public building, public library, publicly funded school, printing press, and newspaper. It was originally the only port of entry for all taxable goods in California. In 1846, during the Mexican–American War of 1846–1848, the United States Flag was raised over the Customs House. After Mexico ceded California to the U.S. at the end of the war, Monterey hosted California's first constitutional convention in 1849. The city occupies a land area of 8.466 sq mi (21.93 km2) and City Hall is at 26 feet (8 m) above sea level. The 2020 census recorded a population of 30,218. Monterey and the surrounding area have attracted artists since the late 19th century. Many celebrated painters and writers have lived in the area. Until the 1950s there was an abundant fishery. Monterey's present-day attractions include the Monterey Bay Aquarium, Cannery Row, Fisherman's Wharf, California Roots Music and Arts Festival, and the annual Monterey Jazz Festival.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc