Modesto, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Modesto short-term rental market based on reliable data.

Listings

180 / 487

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$26,227

Middle-Earners Revenue

Occupancy

73%

Middle-Earners Occupancy

Home Value

$447,871

Median Home Sale Price

Top Earners

$54,032

Top-Earners Revenue

Modesto

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Modesto.

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B

Generally Investor friendly

Modesto Regulations

STRs are explicitly allowed citywide with a clear, structured online permitting process, but moderate complexity arises from required detailed property and operator disclosures, code acknowledgments, and penalty-of-perjury declarations, indicating manageable but not overly simple compliance. No caps or fees are specified in the summary, but the need to contact the city for fee schedules suggests potential moderate costs. The supportive tone and explicit legality reduce investor risk, making it friendly overall.

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About Modesto

Modesto sits in the heart of California's San Joaquin Valley as the county seat of Stanislaus County, with a population of roughly 218,000 residents. The city has a working agricultural feel rooted in surrounding orchards, dairies, and vineyards, but its compact, walkable downtown gives it a classic mid-century main-street character that has been celebrated in film and in car-culture events for decades. Modesto is best known as a service hub for the northern Central Valley and as a convenient gateway to the Sierra Nevada, particularly Yosemite National Park, which lies about 90 miles to the east. It is also roughly 90 miles southeast of San Francisco and about 80 miles south of Sacramento, putting it within easy striking distance of both Bay Area amenities and state-capital resources.

Spanning downtown along I and J Streets, the historic core of Modesto is anchored by the iconic Modesto Arch, a 1920s-era gateway emblazoned with the city's motto "Water, Wealth, Contentment, Health." The surrounding district holds preserved mid-century storefronts, vintage neon signs, and restored 1930s theatres, and each summer the area fills with classic cars during "Graffiti Summer" events, a nod to the city's long connection to filmmaker George Lucas and his coming-of-age film "American Graffiti."

Just a few blocks from the arch, McHenry Mansion is a Victorian-era house built in the 1880s by one of the valley's prominent ranching families. Now operated as a city museum, the home is furnished with period pieces and surrounded by heritage gardens, offering visitors a tangible sense of the region's 19th-century pioneer past. Its proximity to downtown lodging and dining makes it an easy stop for travelers spending a day in the city.

For outdoor escapes, the Stanislaus River corridor offers some of the closest recreation in the area. Knights Ferry, roughly 30 minutes east of Modesto, is a small historic community surrounding one of California's longer covered bridges, with river access for kayaking, fishing, and swimming. Closer in, Caswell Memorial State Park, about 20 minutes south along the same river, protects a rare stand of native riparian cottonwoods and provides shaded picnic areas, walking trails, and a swimming beach in warmer months.

Travelers who choose Modesto as a base are rewarded by a city that blends agricultural Central Valley authenticity, a lively downtown scene, and remarkably quick access to the Sierra's high country. The combination of year-round regional events, family-friendly outdoor recreation, and proximity to Yosemite and the Bay Area gives short-term rental owners a broad and varied guest pool to draw from throughout the year.

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