Performance indicators for the Marina short-term rental market based on reliable data.
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The highest-performing listings in Marina.
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Generally Investor friendly
Marina explicitly allows STRs in owner-occupied primary residences (single-family/duplex), with a straightforward online permit process and moderate fees (~$160 + ~$115 renewal), standard 14% TOT, and reasonable occupancy limits—no citywide cap on number of permits. The main constraints are the owner-occupancy requirement (limits investor scalability) and annual permit renewal/ownership transfer rules, but compliance is clear and manageable.
Local STR Agent
STR specialist · Marina, CA
Marina is a small coastal city in Monterey County, California, home to approximately 22,000 residents. Set on the eastern shore of Monterey Bay, the city sits about ten miles north of Monterey and roughly a hundred miles south of San Francisco, reached by a roughly two-hour drive down Highway 1 or US 101. With a more residential, less commercial feel than its famous neighbors, Marina carries a quiet, small-town character that is also shaped by the presence of California State University, Monterey Bay, which lends a youthful energy to parts of the community. The city is often seen as a more affordable gateway to the Monterey Peninsula, Carmel-by-the-Sea, and the dramatic coastline that stretches south toward Big Sur.
Marina State Beach, just minutes from the city center, draws visitors for its windswept dunes, wide sandy shoreline, and bluffs that overlook the Pacific. It is one of California's most popular launch points for hang gliding and paragliding, attracting pilots and spectators who come for the reliable coastal breezes and the sweeping views across Monterey Bay.
Just inland from the coast, Fort Ord National Monument covers thousands of acres of the former Fort Ord military base. Managed by the Bureau of Land Management, the area preserves coastal scrub and oak woodland habitat and offers an extensive network of trails for hiking, mountain biking, and horseback riding, as well as rich wildflower displays in spring.
A short drive south brings visitors to Monterey, with its historic Cannery Row, the world-renowned Monterey Bay Aquarium, and Old Fisherman's Wharf, all reachable in roughly fifteen to twenty minutes from Marina. Slightly farther, the golf links of Pebble Beach and the galleries of Carmel-by-the-Sea are about half an hour away, making day trips effortless from Marina.
Farther south along Highway 1 lies the rugged coast of Big Sur, where landmarks like Bixby Creek Bridge, McWay Falls, and the redwood groves of Pfeiffer Big Sur State Park are within roughly an hour's drive, depending on the destination.
Marina's mix of uncrowded beaches, nearby open-space preserves, and quick access to the Monterey Peninsula's marquee destinations give it a compelling blend of value and convenience. Travelers who want a quieter place to sleep while still being a short drive from some of California's most iconic coastal scenery will find Marina a natural fit for a Central Coast stay.