Madera, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Madera short-term rental market based on reliable data.

Listings

35 / 130

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$28,657

Middle-Earners Revenue

Occupancy

66%

Middle-Earners Occupancy

Home Value

$425,678

Median Home Sale Price

Top Earners

$54,549

Top-Earners Revenue

Madera

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Madera.

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B

Generally Investor friendly

Madera Regulations

STRs are permitted in unincorporated Madera County but require a non-transferable STVR permit, annual business license, fire inspection ($190), and 9% TOT plus 2.5% TBID with quarterly filings; enforcement is active but no caps are noted, making compliance moderate and manageable for investors.

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About Madera

Madera is a city in California's San Joaquin Valley and serves as the seat of Madera County. With a population of approximately 65,000, it carries the working rhythm of a Central Valley agricultural hub, where orchards, vineyards, and almond groves spread out beneath wide skies. The town itself feels unhurried and family-oriented, with a historic downtown core, a growing wine scene, and the kind of easygoing pace that comes from being slightly off the main tourist routes. Madera sits about 25 miles northwest of Fresno, placing it within easy reach of the larger city's airport and amenities while retaining its own quieter identity. It is perhaps best known as a gateway to the southern approach of Yosemite National Park, drawing travelers who prefer a more relaxed drive through the foothills rather than the busier routes out of Fresno or Merced.

Yosemite National Park is the marquee draw for visitors passing through Madera. From town, drivers can head north on Highway 41 and reach the park's south entrance near Wawona in roughly 90 minutes to two hours, depending on traffic. The route winds through the foothills of the Sierra Nevada and offers a scenic alternative to the busier Highway 120 corridor. Inside the park, guests have access to the Mariposa Grove of giant sequoias, the Wawona Hotel, and eventually Yosemite Valley itself, making Madera a natural staging point for multi-day Sierra adventures.

For those who want to stay closer to town, the local wine country offers an appealing alternative. The Madera Wine Trail winds through a handful of family-run tasting rooms and vineyards just outside the city, where visitors can sample varietals grown in the warmer climes of the southern San Joaquin Valley. It is a small but genuine scene, often less crowded than the more famous wine regions farther north, and it pairs naturally with the area's agricultural identity.

Just up the mountain from Madera, the small community of Oakhurst and the surrounding Sierra National Forest provide an entirely different experience. The town serves as a popular stopover for travelers heading into the high country, and within about an hour's drive visitors can reach Bass Lake, a popular reservoir known for summer swimming, fishing, houseboating, and a shoreline ringed with cabins. The lake offers a family-friendly counterpoint to the grand scale of Yosemite, especially for guests who want a simpler day of water and pine trees.

Together, these offerings make Madera a compelling base for short-term rentals. Travelers can spend a day wine tasting in the valley, drive an hour to splash around Bass Lake, and still wake up early enough to catch a Yosemite sunrise, all while enjoying lower nightly rates than they would find closer to the park itself. For owners, the appeal is straightforward: a small-city address with a big-park backyard.

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