Hollister, CA
- Overview
- Performance
- Listings
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Key Performance Metrics
Market snapshotPerformance indicators for the Hollister short-term rental market based on reliable data.
Listings
39 / 109
Reliable / Active
Cap Rate
4%
Middle-Earners Gross Yield
Revenue
$31,066
Middle-Earners Revenue
Occupancy
52%
Middle-Earners Occupancy
Home Value
$751,168
Median Home Sale Price
Top Earners
$76,124
Top-Earners Revenue
Hollister
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Hollister.
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Challenging to Investors
Hollister Regulations
No city STR ordinance exists, making legality contingent on zoning and state law; whole-home STRs may trigger a discretionary permit (CUP) while home‑sharing remains unclear, creating compliance ambiguity and risk. TOT registration and business licensing apply, but costs/process are moderate rather than prohibitive, so STRs are legal yet constrained by zoning uncertainty.
Local STR Agent
STR specialist · Hollister, CA
About Hollister
Hollister is a city in and the county seat of San Benito County, located in the Central Coast region of California, United States. With a 2020 United States census population of 41,678, Hollister is one of the largest cities in the Monterey Bay Area and a member of the Association of Monterey Bay Area Governments. The city is an agricultural town known primarily for its local Blenheim apricots, olive oil, vineyards, pomegranates, and chocolate.