Healdsburg, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Healdsburg short-term rental market based on reliable data.

Listings

154 / 277

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$78,167

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$1,117,747

Median Home Sale Price

Top Earners

$200,295

Top-Earners Revenue

Healdsburg

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Healdsburg.

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C

Challenging to Investors

Healdsburg Regulations

STRs are technically legal but only in the CD zoning district and require a Conditional Use Permit, annual fire/safety inspection, business license, and TOT compliance, with active enforcement and a 29‑day cap that limits revenue and adds legal/operational risk.

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About Healdsburg

Healdsburg is a small, sun-drenched city in Sonoma County, in Northern California's wine country, with a population of roughly 11,000 residents. Set along the Russian River where three celebrated wine valleys meet, the city is known for its walkable historic plaza, tasting rooms, and farm-to-table restaurants, and it serves as a popular gateway to Dry Creek Valley, Alexander Valley, and the Russian River Valley. It lies about 70 miles north of San Francisco, generally a 90-minute to two-hour drive depending on traffic, and roughly 25 miles northwest of Santa Rosa.

At the heart of the city sits the Healdsburg Plaza, a tree-shaded square laid out in the 1850s and ringed by tasting rooms, boutiques, and restaurants. The plaza anchors the downtown experience, hosting farmers markets and seasonal events, and gives the town a relaxed, European-village feel that draws weekend visitors from the broader Bay Area and travelers exploring Sonoma County.

Just northwest of town, Armstrong Redwoods State Natural Reserve protects a stand of old-growth coast redwoods, with some of the tallest trees in the world. The reserve is about a 20-minute drive from the plaza and offers a network of shaded, family-friendly trails, including a paved accessible loop, that contrast nicely with the open, sunlit vineyards nearby. The shift from cool, fern-lined forest to warm, oak-studved hills is part of what makes the area's scenery feel so varied in a single day.

About 25 minutes north of the city, Lake Sonoma stretches across more than 2,700 acres in the warm, rugged hills above the Dry Creek Valley. Managed by the U.S. Army Corps of Engineers, the reservoir is a popular spot for boating, fishing, swimming, and picnicking, with hiking trails climbing into the surrounding chaparral. It is one of the largest outdoor-recreation draws in the region and a common day trip for visitors staying in town.

Healdsburg's combination of a compact, walkable downtown, immediate access to three major wine appellations, and easy day trips to redwoods, lakes, and the Sonoma Coast makes it a particularly strong base for short-term rentals. Guests can spend a day tasting pinot noir in the Russian River Valley, a morning walking among the old-growth redwoods, and an afternoon on the water at Lake Sonoma, then return to the plaza for dinner — all without a long commute, and all from a single, well-situated address.

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