Guerneville, CA
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Guerneville short-term rental market based on reliable data.
Listings
337 / 516
Reliable / Active
Cap Rate
11%
Middle-Earners Gross Yield
Revenue
$55,071
Middle-Earners Revenue
Occupancy
50%
Middle-Earners Occupancy
Home Value
$509,387
Median Home Sale Price
Top Earners
$96,249
Top-Earners Revenue
Guerneville
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Guerneville.
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Challenging to Investors
Guerneville Regulations
STRs are legal but heavily conditioned by strict eligibility (limited zoning, septic capacity), strict caps and exclusion zones (near Guernewood/Fitch Mountain capacity is reached, pausing new permits), ownership limited to natural persons/family trusts (no LLCs), and a multi-step permitting/licensing process with fees and documentation—compliance is known but costly and risky if the parcel lies in a cap/exclusion zone.
Local STR Agent
STR specialist · Guerneville, CA
About Guerneville
Guerneville, California, is a small, charming town located in Sonoma County, nestled along the banks of the Russian River. With a population of approximately 4,500 people, Guerneville offers a serene escape, about 75 miles north of San Francisco. This relatively short distance places it within a comfortable drive for those looking to take short-term getaways from the bustling city life.
Guerneville is known for its natural beauty, outdoor recreational opportunities, and a close-knit community. Key attractions making it appealing for short-term rentals include:
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Armstrong Redwoods State Natural Reserve
Known for its majestic ancient redwood trees, this reserve offers hiking trails, picnic spots, and a glimpse into California’s natural history.
Armstrong Redwoods State Natural Reserve -
Korbel Champagne Cellars
Wine enthusiasts can enjoy tours and tastings at Korbel Champagne Cellars, an iconic stop in the heart of Sonoma County’s wine country.
Korbel Champagne Cellars -
Johnson’s Beach
A popular spot for swimming, kayaking, and sunbathing, Johnson’s Beach is a family-friendly destination along the Russian River.
Johnson’s Beach -
The Russian River
Offering activities such as canoeing, kayaking, and fishing, the river itself is a significant draw for outdoor lovers. The annual happenings like the Russian River Jazz & Blues Festival also attract tourists.
Russian River -
Guerneville 5 & 10
For a slice of local culture and shopping, this historic general store offers a nostalgic shopping experience.
Guerneville 5 & 10
The blend of outdoor attractions, proximity to major urban areas, and a welcoming atmosphere makes Guerneville a favorable location for short-term rentals. Its rich history and natural splendor present an appealing escape for those seeking both adventure and relaxation.