Cupertino, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Cupertino short-term rental market based on reliable data.

Listings

39 / 164

Reliable / Active

Cap Rate

1%

Middle-Earners Gross Yield

Revenue

$32,912

Middle-Earners Revenue

Occupancy

76%

Middle-Earners Occupancy

Home Value

$3,121,347

Median Home Sale Price

Top Earners

$114,844

Top-Earners Revenue

Cupertino

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Cupertino.

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C

Challenging to Investors

Cupertino Regulations

Short-term rentals are permitted but limited to the operator’s primary residence with a $200 annual registration, business license, and additional compliance systems; secondary/vacation homes are barred and unhosted stays are capped at 60 nights, creating strict caps and a high compliance burden that deters investment.

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About Cupertino

Cupertino ( KOOP-ər-TEEN-oh) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 60,381 as of the 2020 census. The city is widely known for being the home of Apple Inc., headquartered within the city at Apple Park. Named for a local creek by Spanish explorer Juan Bautista de Anza's cartographer bearing the name of Saint Joseph of Cupertino, Cupertino was officially incorporated in 1955, though saw economic activity in the early 19th century. The area was originally an agricultural community producing prunes, apricots and cherries, with a winery joining the ranks by the 19th century. Cupertino grew immensely during the 1950s due to the suburban housing boom experienced after the Second World War, concurring with the earliest roots of Silicon Valley developing near Cupertino. By the 1960s, office parks were being built in the city and technology companies were setting up shop in the city, most notably Apple and Hewlett-Packard. Today, Cupertino remains a cornerstone to Silicon Valley with its residents making a median household income of just under $200,000 yearly. The economy is dominated by technology companies, both large ones like Apple, as well as medium-sized companies and various Silicon Valley startups.

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