Cupertino, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Cupertino short-term rental market based on reliable data.

Listings

34 / 171

Reliable / Active

Cap Rate

1%

Middle-Earners Gross Yield

Revenue

$36,530

Middle-Earners Revenue

Occupancy

79%

Middle-Earners Occupancy

Home Value

$3,130,244

Median Home Sale Price

Top Earners

$97,410

Top-Earners Revenue

Cupertino

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Cupertino.

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C

Challenging to Investors

Cupertino Regulations

Short-term rentals are permitted but limited to the operator’s primary residence with a $200 annual registration, business license, and additional compliance systems; secondary/vacation homes are barred and unhosted stays are capped at 60 nights, creating strict caps and a high compliance burden that deters investment.

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About Cupertino

Cupertino is a small, affluent city of roughly 60,000 residents in the heart of Silicon Valley, situated in Santa Clara County, California. Known globally as the home of Apple Inc., the city has a polished, master-planned suburban feel, with tidy residential neighborhoods, tree-lined streets, and a reputation for excellent public schools. It lies roughly 45 miles south of San Francisco and just minutes from downtown San Jose, serving as a quiet, well-appointed gateway to the wider Bay Area for both business travelers and vacationers.

For many visitors, the headline stop is the Apple Park Visitor Center, the public face of Apple's iconic "spaceship" campus, which opened in the city in the late 2010s. Guests can browse a small Apple Store, view an architectural model of the campus from a rooftop terrace, and pick up a coffee or pastry while watching the ring-shaped headquarters rise against the surrounding hills. It is just a few minutes from almost anywhere in Cupertino and draws tech enthusiasts year-round.

A short drive to the south, in the neighboring city of Santa Clara, California's Great America has been a Bay Area fixture since 1976, offering roller coasters, family rides, and a small water-park section during warmer months. About ten minutes from most Cupertino addresses, the theme park provides an easy, full-day diversion for families traveling with children, especially during summer and the fall Halloween season.

About fifteen minutes north in Mountain View, the Computer History Museum chronicles the evolution of computing from early mechanical calculators to modern artificial intelligence, with standout exhibits on the birth of Silicon Valley. Its collection of vintage mainframes, early personal computers, and self-driving vehicles offers a thoughtful counterpoint to the consumer-facing tech experiences that draw most visitors to the region in the first place.

For outdoor recreation, the Rancho San Antonio Open Space Preserve sits just minutes from the city's western edge, where roughly 25 miles of trails wind through oak woodlands, chaparral, and seasonal creeks. Hikers, joggers, and equestrians share the network, with a popular out-and-back route climbing toward views of the Bay, and the preserve pairs naturally with visits to nearby Stevens Creek County Park or the higher-elevation Castle Rock State Park in the Santa Cruz Mountains.

Cupertino's appeal as a short-term-rental base comes from the way it balances the suburban calm of a residential Silicon Valley community with immediate access to the region's biggest draws. Visitors can spend mornings hiking among redwoods, afternoons in a museum or theme park, and evenings dining in one of the Bay Area's most diverse food scenes, all while staying in a quiet, well-served neighborhood that is roughly an hour from the coast and within easy reach of San Francisco, San Jose, and the Santa Cruz Mountains.

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