Bonita, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Bonita short-term rental market based on reliable data.

Listings

15 / 27

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$28,137

Middle-Earners Revenue

Occupancy

74%

Middle-Earners Occupancy

Home Value

$1,142,698

Median Home Sale Price

Top Earners

$105,982

Top-Earners Revenue

Bonita

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bonita.

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B

Generally Investor friendly

Bonita Regulations

STRs are permitted in Bonita under San Diego County and state law, with a straightforward TOT certificate, moderate 10.5% tax, and basic good‑neighbor rules (quiet hours, off‑street parking). Compliance is manageable, though the county is reviewing stricter measures (potential bans/zoning limits), creating modest regulatory uncertainty and enforcement risk for investors.

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About Bonita

Bonita is a census-designated place in San Diego County, California, tucked into the rolling foothill landscape just southeast of the city of San Diego. With a population of approximately 12,000 to 13,000, the community carries a quiet, semi-rural character defined by mature trees, ranch-style properties, and a longstanding equestrian culture that sets it apart from the denser neighborhoods to the north. It functions as a leafy residential enclave within the larger San Diego metropolitan area, best known for offering a peaceful, country-leaning lifestyle just minutes from the bay, the international border, and the Pacific coast. Downtown San Diego lies about ten to twelve miles to the northwest, while the Coronado peninsula and the U.S.–Mexico border are both within a short drive to the south and west.

Just west of Bonita's residential core, Sweetwater Regional Park wraps around the Sweetwater Reservoir and gives locals and visitors an easy escape into open space. The park offers picnic areas, a fishing lake, a public golf course, and a network of multi-use trails that wind through coastal sage scrub, with the main entrance only a few minutes from most points in the community. It is a popular spot for morning walks, weekend outings, and casual wildlife viewing.

A short drive to the south brings travelers to the Living Coast Discovery Center in neighboring Chula Vista. Perched on the edge of San Diego Bay within the Sweetwater Marsh National Wildlife Refuge, this small aquarium and nature center highlights the salt-marsh ecosystems of Southern California through stingray touch tanks, bird-of-prey presentations, and elevated boardwalk trails through the wetlands. The refuge itself is a well-known stopover for migratory birds along the Pacific Flyway, making the area a rewarding side trip for nature-minded guests.

Heading north about fifteen to twenty minutes, downtown San Diego and Balboa Park anchor the region's marquee cultural and recreational offerings. Balboa Park spans more than 1,200 acres and concentrates a remarkable share of the city's institutions within walking distance of one another, including the world-famous San Diego Zoo, numerous museums, gardens, and the Old Globe theatre. From the same downtown area, visitors can catch a ferry to Coronado, where wide sandy beaches and the historic Hotel del Coronado line the bay.

Bonita's appeal for short-term rental investors lies in this combination: a tranquil, semi-rural base that still places guests within easy reach of San Diego's biggest draws. Travelers can spend the morning hiking the Sweetwater trails, the afternoon exploring the bay's wetlands, and the evening dining in the Gaslamp Quarter or watching a sunset over Coronado, all without the congestion and cost of staying directly in the city. That balance of quiet and connectivity is the community's defining quality.

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