Aptos, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Aptos short-term rental market based on reliable data.

Listings

260 / 444

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$52,539

Middle-Earners Revenue

Occupancy

58%

Middle-Earners Occupancy

Home Value

$1,345,447

Median Home Sale Price

Top Earners

$119,978

Top-Earners Revenue

Aptos

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Aptos.

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B

Generally Investor friendly

Aptos Regulations

Aptos STRs are clearly legal with a straightforward $149.60 application and standard documentation, but investors face binding permit caps (286 total) and a 20% per‑block limit, creating waitlists that restrict entry. Moderate permitting steps and annual obligations are manageable, but the cap structure moderates friendliness.

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About Aptos

Aptos is an unincorporated coastal community in Santa Cruz County, California, with a population of roughly 6,500 to 7,000 residents. It sits on the northern shore of Monterey Bay, just south of the city of Santa Cruz and about 90 miles south of San Francisco. The community has a relaxed, sun-and-surf character that blends a small-town California feel with easy access to redwood forests, sandy beaches, and the broader Monterey Bay region. Aptos is best known as a gateway to the Forest of Nisene Marks State Park and as home to some of the most popular beaches on the bay, making it a natural base for travelers exploring the central California coast.

Just minutes from the heart of Aptos, Forest of Nisene Marks State Park offers more than 30 miles of trails winding through old-growth and second-growth redwood forests. The park is roughly a 10-minute drive from downtown Aptos and is a favorite for hiking, mountain biking, and picnicking, with terrain that climbs from sea level into shaded canyons. Its proximity to the coast gives visitors the unusual chance to pair a morning among giant redwoods with an afternoon at the beach.

Seacliff State Beach, located within Aptos itself, is one of the most recognizable stretches of sand on Monterey Bay, anchored by the concrete hull of the SS Palo Alto, a retired tanker ship that has grounded at the end of the fishing pier since the 1930s. The beach is just a few minutes' drive from most parts of Aptos and is popular for picnicking, beachcombing, and sunset walks. Its mix of calm waters and developed facilities makes it especially appealing for families and casual visitors.

Just up the coast, Capitola is a colorful seaside village roughly five minutes north of Aptos, known for its bright pastel buildings, the historic Capitola Wharf, and a lively downtown of restaurants, galleries, and surf shops. A short drive farther north brings visitors to the Santa Cruz Beach Boardwalk, an oceanfront amusement park dating back to the early twentieth century that remains a regional landmark with classic rides and arcade games. Both Capitola and the Boardwalk extend the range of day-trip options that an Aptos visitor can enjoy without venturing far from home.

Aptos works well as a short-term rental base because it combines a quiet, residential coastal setting with quick access to a remarkable variety of attractions. Guests can spend mornings among redwoods, afternoons on the sand, and evenings sampling the restaurants of Capitola or Santa Cruz, all without long drives. With the Monterey Bay Aquarium, Carmel, and Big Sur all within a day's reach to the south, Aptos offers the kind of central location and laid-back character that appeals to a wide range of travelers exploring the central California coast.

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