Williams, AZ

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Williams short-term rental market based on reliable data.

Listings

360 / 503

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$37,313

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$453,889

Median Home Sale Price

Top Earners

$76,908

Top-Earners Revenue

Williams

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Williams.

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C

Challenging to Investors

Williams Regulations

STRs are permitted citywide under Ordinance 989, but compliance burdens include a mandatory local contact with 30/60‑minute response times, annual fire safety inspections, and occupancy caps; registration and inspection fees add up, and misdemeanor enforcement raises investor risk despite clear rules and no cap on total units.

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About Williams

Williams is a small city in Coconino County, Arizona, with a population of roughly 3,000 residents. Situated along the historic alignment of Route 66, the town carries a nostalgic, mid-century road-trip character mixed with the timber-country feel of the surrounding Kaibab National Forest. Williams is best known as the "Gateway to the Grand Canyon," since the South Rim entrance of the national park is just over an hour to the north. The nearest larger city is Flagstaff, about thirty miles east, while Phoenix lies roughly two hundred miles to the south.

The marquee attraction within easy reach of Williams is Grand Canyon National Park. The South Rim's primary entrance at Tusayan is approximately sixty miles north of town, a drive of about an hour and fifteen minutes over gently climbing high-desert roads. Visitors drawn to Williams are typically planning at least one full day at the canyon, and many use the town as a launching point for sunrise and sunset excursions before retreating to local lodging for the night.

A signature Williams experience is the historic train that links the town to the canyon's South Rim. The Grand Canyon Railway departs daily from a depot in downtown Williams and follows a route originally laid out in the early twentieth century, arriving at Grand Canyon Depot near El Tovar. The round-trip journey takes roughly eight hours including a stop at the rim, and it is a major draw for families and travelers who prefer not to drive themselves to the park.

Within the city itself, Bearizona Wildlife Park offers a drive-through experience through enclosures populated by North American species such as black bears, bison, wolves, and bighorn sheep, followed by a walk-through section with smaller animals. It sits just a few minutes off the main Route 66 corridor and is a popular half-day outing for guests who want a wildlife experience without the long drive to the canyon.

Downtown Williams is itself a draw, with blocks of restored Route 66 motels, neon signs, diners, and souvenir shops that evoke the highway's mid-century heyday. The compact, walkable district gives short-term rental guests a sense of stepping back into the postwar American road trip, and it tends to bustle in the evenings during the warmer months.

Williams is a compelling base for short-term rentals because it pairs small-town affordability and character with direct access to one of the most visited natural landmarks in the country. The combination of the Grand Canyon, the historic railway, a family-friendly wildlife park, and a preserved Route 66 downtown gives guests a variety of activities within a short radius, supporting year-round interest from road-trippers, national park visitors, and families traveling between Phoenix and the high country of northern Arizona.

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