Williams, AZ
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Williams short-term rental market based on reliable data.
Listings
329 / 501
Reliable / Active
Cap Rate
9%
Middle-Earners Gross Yield
Revenue
$38,849
Middle-Earners Revenue
Occupancy
54%
Middle-Earners Occupancy
Home Value
$434,336
Median Home Sale Price
Top Earners
$70,475
Top-Earners Revenue
Williams
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Williams.
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Challenging to Investors
Williams Regulations
STRs are permitted citywide under Ordinance 989, but compliance burdens include a mandatory local contact with 30/60‑minute response times, annual fire safety inspections, and occupancy caps; registration and inspection fees add up, and misdemeanor enforcement raises investor risk despite clear rules and no cap on total units.
Local STR Agent
STR specialist · Williams, AZ
About Williams
Williams, AZ, is a charming small city located in Coconino County, northern Arizona. With a population of approximately 3,000 residents, it is known for its rich history and its role as a gateway to the Grand Canyon. Williams is situated about 60 miles south of the Grand Canyon National Park and 35 miles west of Flagstaff, AZ, which is the closest major city.
Williams is renowned for its segment of historic Route 66, which runs directly through the city and offers a nostalgic journey back to America's past. The city is also home to the Grand Canyon Railway, which offers a scenic train ride from Williams to the South Rim of the Grand Canyon (https://www.thetrain.com/)..)
Key landmarks in Williams include the Bearizona Wildlife Park (https://bearizona.com/),,) where visitors can experience wildlife in a natural habitat, and the Kaibab National Forest, which offers extensive opportunities for outdoor activities like hiking, camping, and fishing. Additionally, the downtown area features historic buildings, charming gift shops, and locally-owned restaurants.
The appeal of short-term rentals in Williams is high, due to its proximity to major attractions like the Grand Canyon and the convenience of Route 66. The city's small-town atmosphere combined with its accessible location makes it an attractive destination for tourists seeking both adventure and relaxation.