Sierra Vista, AZ

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Sierra Vista short-term rental market based on reliable data.

Listings

525 / 883

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$20,109

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$302,590

Median Home Sale Price

Top Earners

$38,751

Top-Earners Revenue

Sierra Vista

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Sierra Vista.

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B

Generally Investor friendly

Sierra Vista Regulations

Short-term rentals are explicitly permitted statewide (A.R.S. 9-500.39) and Sierra Vista imposes only moderate licensing and safety requirements (business license, Arizona TPT, $250 local permit cap, $500k insurance, neighbor notification, 30–45‑minute response), with no meaningful caps or citywide bans. Enforcement is clear and the tone is supportive, but the insurance mandate, notification, and response obligations add some operational complexity.

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About Sierra Vista

Sierra Vista sits in Cochise County in southeastern Arizona, a sun-drenched high-desert city of roughly 45,000 residents framed by the Huachuca Mountains to the west and the Mule Mountains to the east. Developed in the 1950s largely to support the neighboring military installation, it has grown into a comfortable mid-sized community that doubles as a hub for outdoor recreation and Old West history. The city sits about 70 miles southeast of Tucson, and travelers typically reach it via a roughly 90-minute drive along Interstate 10 and State Route 90. Sierra Vista is best known as the civilian gateway to Fort Huachuca, one of the U.S. Army's most important intelligence and communications posts, and as a popular base for exploring the canyons, sky islands, and historic mining towns of the Arizona–Sonora border region.

Just west of town, the San Pedro Riparian National Conservation Area draws birders, hikers, and photographers to a rare stretch of free-flowing desert river lined with cottonwoods, willows, and mesquite. Managed by the Bureau of Land Management, the area's roughly 40 miles of trails and nearly 60,000 acres of protected corridor are about a 10- to 20-minute drive from most Sierra Vista addresses, with trailheads like those at the San Pedro House offering easy access into one of the most biodiverse riparian zones in the American Southwest. The conservation area is widely regarded as a premier North American birding destination, especially during spring migration.

A short drive south of the city, the Coronado National Memorial sits in the sky-island terrain of the Huachuca Mountains and commemorates the 1540–1542 expedition of Francisco Vázquez de Coronado in search of the Seven Cities of Cíbola. Visitors can hike the Coronado Peak Trail, tour the visitor center, and take in sweeping views into the San Pedro Valley and, on clear days, into Sonora, Mexico. The memorial is roughly a 30- to 40-minute drive from the city center. Nearby, the Nature Conservancy's Ramsey Canyon Preserve protects a lush, spring-fed canyon famous for its dazzling variety of hummingbirds and is generally within a 30-minute drive as well.

Northwest of the city, Kartchner Caverns State Park is one of Arizona's signature underground attractions, with massive limestone formations developed inside a carefully preserved, humidity-controlled cave system. Guided tours of the Big Room and Throne Room depart year-round, and the park is about a 45-minute drive from Sierra Vista. To the north, the famously preserved silver-mining town of Tombstone, with its daily reenactments at the O.K. Corral and its well-trodden wooden boardwalks, sits about a 30-minute drive away, while the artist-filled former copper town of Bisbee lies roughly 25 miles to the southeast. Together these destinations give Sierra Vista a natural and cultural reach that comfortably fills a week of day trips, supporting a steady flow of visitors who prefer the city's quieter, more residential pace over a more isolated setting.

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