Performance indicators for the Sedona short-term rental market based on reliable data.
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The highest-performing listings in Sedona.
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Challenging to Investors
Sedona permits STRs citywide and has no numeric caps, but operating one requires both a state TPT license and a city permit, with per‑unit permitting, background checks, insurance, posting/neighbor notification, and online advertising compliance. Enforcement is active (24/7 complaint line, fines, one‑year permit suspensions), and a strict ban on all special events reduces revenue potential, creating moderate‑to‑high compliance cost and investor risk.
Local STR Agent
STR specialist · Sedona, AZ
Sedona, Arizona, is a picturesque city located in the northern part of the state, famed for its stunning red rock formations and vibrant arts community. With a population of around 10,000 residents, Sedona offers a small-town feel with the conveniences and attractions that draw in over three million tourists annually. It is situated about 120 miles north of the state capital, Phoenix, and around 30 miles south of Flagstaff.
Sedona's appeal for short-term rentals is largely driven by its breathtaking natural landscapes and numerous landmarks. The city's iconic red sandstone formations, such as Cathedral Rock and Bell Rock, attract outdoor enthusiasts for hiking, mountain biking, and meditation. More information about Cathedral Rock can be found at Visit Sedona Cathedral Rock.
Additionally, Sedona is renowned for its vortex sites, which are believed to emit powerful energy conducive to spiritual healing and meditation. Locations like Airport Mesa and Boynton Canyon draw visitors seeking these unique experiences Sedona Vortex Sites.
The city also hosts a vibrant arts scene with numerous galleries and festivals. The Tlaquepaque Arts and Shopping Village, modeled after a traditional Mexican village, offers a variety of shops, galleries, and dining options Tlaquepaque Arts and Shopping Village.
Proximity to other natural wonders, such as the Grand Canyon (about a 2-hour drive), further enhances Sedona's appeal as a hub for short-term rentals. Tourists often use Sedona as a base for exploring the wider region, benefiting from the city's mix of natural beauty, cultural richness, and easy accessibility to larger metropolitan areas.