Rimrock, AZ

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Rimrock short-term rental market based on reliable data.

Listings

61 / 94

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$28,866

Middle-Earners Revenue

Occupancy

68%

Middle-Earners Occupancy

Home Value

$360,342

Median Home Sale Price

Top Earners

$53,497

Top-Earners Revenue

Rimrock

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rimrock.

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A

Very Investor friendly

Rimrock Regulations

STRs are explicitly allowed in Rimrock with no city‑specific caps or onerous rules; the state’s TPT license is obtained online the same day, liability insurance is the only major cost, and county zoning is straightforward, creating a largely unrestricted and supportive environment for investors.

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About Rimrock

Rimrock is a small unincorporated community in Yavapai County, Arizona, tucked into the upper Verde Valley along the scenic corridor between Camp Verde and Sedona. With a population of only a few thousand residents, it has a quiet, rural character defined by high-desert vistas, juniper and piñon pine woodlands, and a slower pace of life than the busier tourist hubs nearby. The community sits just off Interstate 17, making it a practical stopover or home base for travelers exploring central Arizona's red-rock country. Phoenix, the nearest major city, lies roughly 90 miles to the southwest, a drive of about an hour and a half under normal conditions, while Flagstaff is about an hour and a half to the north.

One of the most visited attractions in the immediate area is Montezuma Castle National Monument, a remarkably well-preserved five-story cliff dwelling built by the Sinagua people and tucked into a limestone alcove along Beaver Creek. The monument is only about five miles south of Rimrock, generally a ten-minute drive, and offers a short, accessible trail with views of the dwelling from below. The Sinagua also carved out Montezuma Well, a travertine-rimmed sinkhole a short distance east, where visitors can hike a loop trail and see prehistoric ruins along the rim.

Just up the road in neighboring Camp Verde, Fort Verde State Historic Park preserves four original adobe buildings from a 1870s-era military post that served as the administrative headquarters for General George Crook's campaigns against the Apache. The park's museum interprets frontier military life and the experience of settlers, soldiers, and Indigenous peoples during that period, and it sits about fifteen minutes from Rimrock.

To the north, the city of Sedona is roughly twenty-five miles away and draws visitors from around the world for its crimson sandstone formations, art galleries, and trail systems. From Rimrock, the drive up Arizona State Route 179 or I-17 typically takes thirty to forty minutes, depending on traffic. The surrounding Coconino National Forest blankets much of the high country between Rimrock and Flagstaff, offering dispersed camping, hiking, and panoramic viewpoints of the Mogollon Rim — a defining geographic feature of the southern Colorado Plateau.

Rimrock's appeal as a short-term rental base comes from this combination of accessibility and quiet. Visitors can spend a day wandering the cliff dwellings at Montezuma Castle, drive north to watch sunset over Sedona's spires, and return to a peaceful desert community that feels worlds away from the crowds. For travelers who want proximity to some of Arizona's most photographed landscapes without the lodging premiums of Sedona proper, Rimrock offers a comfortable and convenient middle ground.

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