Prescott, AZ

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Prescott short-term rental market based on reliable data.

Listings

853 / 1377

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$30,548

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$603,126

Median Home Sale Price

Top Earners

$59,233

Top-Earners Revenue

Prescott

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Prescott.

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B

Generally Investor friendly

Prescott Regulations

STRs are clearly allowed with straightforward online permitting; non‑owner‑occupied units face only a modest $95 start ($30 annual + $65 one‑time inspection) and a single health/safety check, plus state tax licensing. There are no visible caps, but operational duties (local contact, occupancy limits, inspections, neighbor notice) create moderate compliance overhead and enforcement risk that keep it below “very friendly.”

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About Prescott

Prescott, Arizona sits in the central highlands of the state, serving as the county seat of Yavapai County. With a population of approximately 45,000, it carries a distinctive Old West character that sets it apart from many other Arizona communities. Often called "Everybody's Hometown," Prescott was Arizona's first territorial capital and is famous for hosting the "World's Oldest Rodeo." Surrounded by the Prescott National Forest and resting at an elevation of roughly 5,400 feet, the city enjoys four mild seasons, a notable contrast to the desert heat of the Phoenix metro area. It lies about 100 miles north of Phoenix, roughly a 90-minute to two-hour drive away, making it an accessible escape from the Valley of the Sun and a convenient base for exploring the surrounding region.

The heart of Prescott is the historic Courthouse Plaza and adjacent Whiskey Row, a stretch of restored buildings once home to frontier saloons and now lined with restaurants, galleries, and shops. The plaza hosts community events throughout the year, including Christmas parades, art fairs, and summer concerts. A short walk from the square, the Sharlot Hall Museum preserves the area's pioneer and territorial history, with exhibits housed in a collection of historic buildings on a multi-acre campus.

Just north of the city, Watson Lake and Willow Lake anchor the Granite Dells area, where striking granite formations rise from the water. The lakes support fishing, kayaking, and paddling, while the surrounding dells offer popular hiking and rock-climbing routes within about ten minutes of downtown. The Peavine Trail, built along a former rail corridor, extends the outdoor options for cyclists, walkers, and equestrians heading north toward the forest.

The surrounding Prescott National Forest covers more than a million acres of pine forest, chaparral, and high-desert terrain, with trailheads for hiking, mountain biking, and camping within minutes of town. Thumb Butte, a granite spire rising above the trees on the city's western edge, is one of the most recognizable local landmarks and offers a popular out-and-back hike. To the north and east, the historic copper-mining town of Jerome, the red rocks of Sedona, and the alpine setting of Flagstaff are all roughly 90 minutes to two hours away, making Prescott a practical hub for northern Arizona day trips.

Prescott's combination of walkable historic downtown, abundant outdoor recreation, mild four-season climate, and proximity to both Phoenix and the rest of northern Arizona gives it broad year-round appeal. Visitors arrive for rodeos, frontier history, and the cooler pine-scented air, but they return for the lakes, forests, and unhurried pace. For short-term-rental owners, the city offers a steady mix of leisure travelers, road-trippers, event-goers, and seasonal visitors seeking a comfortable middle ground between the summer heat of the desert and the winter snowbird crowds of the lowlands.

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