Gilbert, AZ

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Gilbert short-term rental market based on reliable data.

Listings

527 / 1063

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$44,905

Middle-Earners Revenue

Occupancy

74%

Middle-Earners Occupancy

Home Value

$573,048

Median Home Sale Price

Top Earners

$87,170

Top-Earners Revenue

Gilbert

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Gilbert.

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B

Generally Investor friendly

Gilbert Regulations

Gilbert explicitly permits STRs citywide, with a straightforward $100 license and clear online application via GovOS. Compliance requires a TPT license, county registration, and neighbor notification—moderate steps with manageable fees and no caps, though HOA/CC&R allowances add some investor complexity.

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About Gilbert

Gilbert sits in the southeast corner of the Phoenix metropolitan area in Maricopa County, Arizona, about 22 miles southeast of downtown Phoenix. Once a small agricultural town centered on cotton and hay, it has grown into one of the largest incorporated towns in the United States, with a population of approximately 275,000. Today it carries the feel of a polished suburb with a strong family-oriented identity, a revitalized historic core, and easy access to the Sonoran Desert's outdoor playgrounds. It serves as a comfortable home base for visitors exploring the Phoenix area as well as day-trippers heading into the region's mountains, lakes, and desert parks.

The Heritage District forms the heart of old Gilbert, centered around preserved agricultural buildings, the iconic water tower, and a walkable grid of locally owned restaurants, boutiques, and breweries. A weekly farmers market and a steady calendar of community events give the area a relaxed, small-town energy that contrasts with the surrounding suburbs. It sits within a short drive of nearly any neighborhood in town, making it a natural anchor for first-time visitors who want a taste of the community without straying far from their rental.

Just minutes from the Heritage District, the Riparian Preserve at Water Ranch spreads across more than a hundred acres of reclaimed water basins and desert habitat. Walking and cycling paths loop past ponds that host herons, owls, and seasonal waterfowl, and an on-site observatory hosts regular public stargazing nights. It is one of the few places in the metro area where travelers can step directly from suburban streets into a working desert wetland.

Roughly thirty minutes south of Gilbert, the San Tan Mountains rise from the Sonoran Desert floor. San Tan Mountain Regional Park offers a network of trails ranging from short sunset loops to longer climbs with sweeping views of the surrounding valleys. The park is popular for hiking, mountain biking, and horseback riding, and it tends to be a few degrees cooler than the lower-elevation preserves closer to Phoenix.

To the northeast, about an hour's drive, the Salt River cuts through Tonto National Forest, where Saguaro Lake and Canyon Lake draw boaters, kayakers, and paddlers for a classic Arizona reservoir experience. The drive passes through the foothills of the Superstition Mountains, the rugged range tied to the legend of the Lost Dutchman's Gold Mine, giving visitors an easy day trip that combines open-water scenery with frontier lore.

Gilbert works well as a short-term-rental base because it sits within easy reach of both the urban offerings of the Phoenix-Scottsdale corridor and the outdoor destinations that draw travelers to Arizona in the first place. Guests can spend a morning on a desert trail, an afternoon browsing the Heritage District, and an evening at a major league spring-training game in nearby Mesa, all without long drives or complicated logistics. The combination of safe neighborhoods, modern housing stock, and a year-round calendar of regional events gives the town a steady appeal for families, sports travelers, and outdoor enthusiasts alike.

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