Mena, AR

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Mena short-term rental market based on reliable data.

Listings

264 / 413

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$19,846

Middle-Earners Revenue

Occupancy

42%

Middle-Earners Occupancy

Home Value

$198,891

Median Home Sale Price

Top Earners

$44,764

Top-Earners Revenue

Mena

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Mena.

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B

Generally Investor friendly

Mena Regulations

STRs are clearly permitted with no city-specific permits or licenses, avoiding costly or complex local requirements; the main burden is registering for and remitting Arkansas sales tax, which is a straightforward, well-known process under state law. Standard zoning and safety rules apply, but there are no caps or strict operational limits, so compliance risk remains moderate but manageable for investors.

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About Mena

Mena is a small city in Polk County, Arkansas, nestled in the Ouachita Mountains of western Arkansas. With a population of roughly 5,600, it serves as the regional commercial hub for a wide swath of forested countryside and is widely known as the western gateway to the Ouachita National Forest. The town sits about 100 miles southwest of Little Rock, the nearest major city, a drive of roughly two hours, and it carries a friendly, outdoors-oriented small-town character shaped by the surrounding mountains and timber country.

A short drive west of Mena begins the Talimena Scenic Drive, one of the most celebrated byways in the southern United States. The route climbs from the Arkansas valley floor onto the ridge tops of the Ouachitas and runs for roughly 50 miles before crossing into Oklahoma, with pullouts, overlooks, and a continuous canopy of trees at every switchback. Visitors can be on the byway's first overlooks within 15 to 20 minutes of leaving downtown Mena, making it an easy day trip or a scenic anchor for a longer stay.

Just outside town, Queen Wilhelmina State Park sits atop Rich Mountain, one of the highest points in the Arkansas Ouachitas, with elevations above 2,600 feet. The park, about 15 minutes from Mena, features a historic lodge, a miniature railway, picnic areas, and trailheads that lead directly into the national forest. The drive up the mountain is itself an attraction, with switchbacks and overlooks that draw leaf-peepers each fall and motorcyclists throughout the riding season.

For travelers seeking more rugged terrain, the Cossatot River State Park-Natural Area lies less than an hour south of Mena, where the Cossatot River cuts a series of rocky drops and boulder gardens through the forest. It is a recognized destination for paddlers and hikers, with Class II to IV rapids at certain water levels and well-marked trails running along the river corridor.

Taken together, Mena offers short-term rental owners a base that combines small-town character with immediate access to some of Arkansas's most recognizable natural attractions. Visitors can spend the morning on a forest trail and the afternoon browsing local shops, then return to a quiet residential street at the end of the day. The combination of scenic byways, state parks, and a steady stream of motorcyclists, leaf-peepers, and outdoor travelers gives the market a year-round rhythm rather than a single short peak season, and the town's small size keeps the rental landscape approachable for new operators.

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