Jasper, AR

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Jasper short-term rental market based on reliable data.

Listings

365 / 531

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$28,160

Middle-Earners Revenue

Occupancy

52%

Middle-Earners Occupancy

Home Value

$243,257

Median Home Sale Price

Top Earners

$61,918

Top-Earners Revenue

Jasper

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Jasper.

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A

Very Investor friendly

Jasper Regulations

Jasper allows short‑term rentals citywide with only standard business registration and state tax compliance, imposes no caps or zoning restrictions, and is characterized as a low‑regulation environment compared to other Arkansas cities. The past temporary moratorium signals potential future changes, but it does not currently add a compliance burden, keeping the overall regulatory stance highly investor‑friendly.

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About Jasper

Jasper is a small city in northwestern Arkansas that serves as the county seat of Newton County. With a population of roughly 500 to 600 residents, it is a quiet, scenic community tucked into the Boston Mountains portion of the Ozark range. Jasper is best known as a gateway to the Buffalo National River, one of the few remaining undammed rivers in the lower 48 states, and to the surrounding Ozark National Forest, both of which draw outdoor enthusiasts year-round. The city sits about 120 miles south of Little Rock, the state capital, and roughly 25 miles south of Harrison, the nearest larger commercial hub. Its setting — high ridges, hardwood hollows, and clear-running creeks — gives the town the feel of a traditional Ozark mountain village, with a compact downtown and a steady rhythm shaped by tourism, small businesses, and the surrounding public lands.

The biggest draw in the area is the Buffalo National River, which winds through the Ozarks north and west of Jasper. The river offers canoeing, kayaking, swimming holes, and trout fishing, and its bluff-lined stretches are considered some of the most scenic in the region. Several of the most popular access points and outfitters are within a short drive of town, often less than 30 minutes, making Jasper a convenient base for visitors who want to spend their days on the water and return to a small-town setting in the evening. Hiking trails of varying difficulty also run along the river corridor, with overlooks that attract photographers and day-trippers throughout the year.

Just outside Jasper, the Ozark National Forest covers a large portion of Newton County and provides an extensive network of trails, campgrounds, and scenic drives. One of the most photographed spots in the region is Hawksbill Crag, also known as Whitaker Point, a sandstone outcrop in the forest that has become an iconic image of the Arkansas Ozarks. The trailhead lies within roughly an hour's drive of Jasper. Closer to town, the Lost Valley area near Ponca offers a more accessible stretch of canyon country with caves, a natural bridge, and a well-maintained loop trail along Clark Creek, drawing both casual hikers and families.

In the heart of town, the Jasper downtown square is small but functional, with locally owned shops, cafes, and outfitters catering to visitors headed into the surrounding wilderness. The town hosts a few community events each year, including a well-known fall folk festival, and the surrounding countryside is dotted with historic homesteads, country churches, and the kind of quiet back roads that appeal to motorcyclists and leaf-peepers in autumn.

Jasper makes a compelling base for short-term rentals because it sits at the meeting point of two of Arkansas's most beloved outdoor destinations — the Buffalo National River and the Ozark National Forest — while still offering the character of an authentic small Ozark town. Guests who stay here can spend their days hiking to bluff-line overlooks, floating the river, or exploring the national forest, and return each evening to a peaceful mountain community that feels a long way from the state's larger cities. For owners, that combination of high-demand recreation, limited local lodging, and a memorable sense of place has made Jasper a steady, season-after-season draw for travelers seeking a quieter, more nature-driven side of the Ozarks.

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