Jacksonville, AR

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Jacksonville short-term rental market based on reliable data.

Listings

19 / 33

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$22,436

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$174,216

Median Home Sale Price

Top Earners

$35,684

Top-Earners Revenue

Jacksonville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Jacksonville.

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B

Generally Investor friendly

Jacksonville Regulations

Jacksonville, AR permits short‑term rentals as a residential use under zoning, requiring a standard business license, basic safety compliance, insurance, and tax registration, with no published caps or heavy fees. Enforcement focuses on general code standards without STR‑specific inspections yet, though the city can add registration or fees as state law evolves, creating moderate compliance cost and some uncertainty.

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About Jacksonville

Jacksonville is a city in Pulaski County, Arkansas, with a population of roughly 29,000 residents. Situated about 15 miles northeast of Little Rock, the state capital and nearest major city, Jacksonville has the feel of a comfortable mid-sized Southern town with a strong military and family-oriented character. The community is best known as the home of Little Rock Air Force Base, one of the premier C-130 Hercules training centers in the world, and it also serves as a convenient gateway to outdoor recreation across central Arkansas and the Ouachita foothills.

A defining feature of the area is Little Rock Air Force Base, the city's largest employer and an active installation hosting the 19th Airlift Wing. The base holds periodic air shows and community events that draw visitors from across the region, and it is just minutes from downtown Jacksonville, giving the surrounding community a distinct identity rooted in aviation and service.

For outdoor recreation, Burns Park in neighboring North Little Rock is one of the largest municipal parks in the country, covering more than 1,700 acres along the Arkansas River. Visitors enjoy hiking and biking trails, sports fields, a dog park, an amusement area, and extensive riverfront access, all within roughly 20 minutes of Jacksonville. The park's size and variety of amenities make it a year-round draw for families, picnickers, and anyone seeking room to roam.

History-minded travelers can explore the Jacksonville Museum of Military History, which documents the history of the base and the surrounding community through memorabilia, vehicles, and personal stories from service members and their families. It offers a quiet, reflective stop that adds depth to any visit focused on the area's military heritage.

For a broader day trip, Pinnacle Mountain State Park lies about 45 minutes southwest of Jacksonville near the western edge of the Little Rock metro area. The park's iconic cone-shaped peak rises above the Arkansas River bottoms, with hiking trails ranging from easy riverside walks to a steep summit climb. It is widely regarded as one of central Arkansas's premier natural landmarks and provides a memorable contrast to the gentler terrain closer to Jacksonville.

Jacksonville makes a compelling base for short-term rental visitors who want a quieter, more residential alternative to staying in Little Rock itself, while keeping the capital city's dining, museums, and riverfront within an easy drive. Its blend of military heritage, large nearby parks, and access to the natural landscapes of central Arkansas gives the area broad appeal, whether guests are visiting for base events, family reunions, hunting seasons, or outdoor weekend getaways.

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