Pell City, AL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pell City short-term rental market based on reliable data.

Listings

16 / 31

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$24,097

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$282,273

Median Home Sale Price

Top Earners

$50,375

Top-Earners Revenue

Pell City

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pell City.

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D

Unfriendly to Investors

Pell City Regulations

STRs are not permitted in residential zoning as of April 2022 with no scheduled action to allow them; any future pathway would require a Conditional Use permit, Planning Commission review, and Council approval, creating significant investment risk.

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About Pell City

Pell City sits in St. Clair County in north-central Alabama, a small but steadily growing community of roughly 13,000 residents spread along the wooded shores of Logan Martin Lake. With its relaxed small-town character, waterfront neighborhoods, and proximity to both Birmingham and the southern Appalachian foothills, the city functions as a popular gateway for weekend visitors who want to combine lake recreation with easy access to major Alabama attractions. It lies approximately 30 miles east of Birmingham along Interstate 20, making it a natural stopover or destination for travelers moving through the region.

Logan Martin Lake is the centerpiece of life in Pell City and the single biggest draw for visitors. Stretching about 48 miles along the Coosa River, the reservoir was created by the Logan Martin Dam and offers boating, fishing, swimming, and lakeside camping. Crappie, largemouth bass, and striped bass draw anglers year-round, and several public boat launches and marinas ring the shoreline within minutes of the city center.

Just south of the city, the Talladega Superspeedway is one of the most recognizable motorsports venues in the country. Located near the town of Talladega about 25 miles from Pell City, the tri-oval hosts NASCAR's premier series races each spring and fall, drawing hundreds of thousands of fans. Race weekends transform the surrounding communities, and short-term rentals in Pell City offer a quieter, more affordable alternative to staying right at the track.

To the east and south, the Talladega National Forest offers a substantial escape into the southern Appalachians. The forest covers more than 600,000 acres across its multiple districts, with hiking, mountain biking, horseback riding, and trout fishing available throughout the year. The nearest trailheads and recreation areas are roughly an hour's drive from Pell City, and the area sees a distinct four-season climate that changes the visitor experience from month to month.

A short drive northeast of Pell City, Noccalula Falls in Gadsden provides a quick family-friendly outing. The 90-foot waterfall, surrounding park, and pioneer-era cabins sit within Gadsden's Noccalula Falls Park, about 35 miles from town. It's a popular stop for families traveling between Birmingham and the Lookout Mountain attractions further north.

Pell City works well as a short-term rental base because it occupies a sweet spot between the outdoor appeal of the Coosa River corridor and the urban amenities of Birmingham. Guests can spend the morning on the lake, drive to a NASCAR race, explore a national forest, or reach Birmingham's dining, museums, and airport within about 45 minutes. That mix of small-town affordability, water access, and regional connectivity gives investors and operators a flexible property type to target across a wide calendar of weekends, holidays, and race events.

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