Montgomery, AL

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Montgomery short-term rental market based on reliable data.

Listings

410 / 809

Reliable / Active

Cap Rate

19%

Middle-Earners Gross Yield

Revenue

$28,799

Middle-Earners Revenue

Occupancy

74%

Middle-Earners Occupancy

Home Value

$152,703

Median Home Sale Price

Top Earners

$50,371

Top-Earners Revenue

Montgomery

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Montgomery.

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B

Generally Investor friendly

Montgomery Regulations

Montgomery currently allows STRs citywide with a simple business license (~$100–$200) and no zoning caps, but new rules are in the pipeline (zoning limits, density caps, inspections, reporting), creating moderate permitting/fee burdens and future risk. The city’s supportive tone and manageable compliance path keep it friendly for investors today, though planning for upcoming changes is advised.

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About Montgomery

Montgomery is the capital of Alabama and the seat of Montgomery County, situated along the Alabama River in the heart of the state. With a population of approximately 200,000, it is the second-largest city in Alabama and carries the layered character of a place that has been central to many of the South's defining moments. Long known for its antebellum architecture, riverfront setting, and role in the cotton economy, Montgomery has more recently gained recognition as a cornerstone of American civil rights history. Travelers often use the city as a gateway to understanding the movement that reshaped the country, and it sits roughly 90 miles south of Birmingham via Interstate 65, making it a convenient stop on a broader Southern road trip.

A focal point of any visit is the National Memorial for Peace and Justice, often called the Lynching Memorial, opened in 2018 by the Equal Justice Initiative. Located just a few minutes from downtown, the site and its accompanying Legacy Museum confront the legacy of slavery, racial terror, and mass incarceration through powerful exhibits set in and around a converted slave warehouse. Together they have reshaped how visitors engage with the city's past and draw history-minded travelers from around the country.

The Rosa Parks Museum, situated in the downtown entertainment district at the site where Mrs. Parks was arrested in 1955, interprets the bus boycott that followed her act of resistance and launched the modern civil rights movement under the leadership of a young Martin Luther King Jr. The museum's immersive exhibits, including a re-created 1955 streetscape, complement a short walk to the nearby Rosa Parks Bus Stop and the Dexter Avenue King Memorial Church, where Dr. King served as pastor during the boycott.

Just a short drive north of downtown, the Alabama State Capitol anchors a historic hilltop district that includes the First White House of the Confederacy and the sweeping Capitol View neighborhood. Visitors can stand in the chamber where the Confederacy was organized in 1861, then walk to markers tracing both that history and the 1965 Selma-to-Montgomery voting rights march that ended on the capitol steps.

A short drive from the city, Old Alabama Town offers an open-air collection of restored 19th-century buildings that illustrate daily life from pioneer settlement through the late 1800s, providing a quieter, family-friendly complement to the heavier historical sites. For nature-oriented visitors, Lake Martin, about an hour north, offers boating, swimming, and shoreline rentals, while the Talladega National Forest and Cheaha State Park lie roughly 90 minutes to the northeast for hiking and mountain scenery.

Montgomery appeals to a steady mix of educational tourists, business travelers connected to state government, and road-trippers exploring the Deep South. Its compact downtown, walkable historic core, and concentration of nationally significant sites give short-term rental owners a dependable base of year-round demand, with seasonal surges around civil rights anniversaries, legislative sessions, and university events at nearby Alabama State University and Troy University's Montgomery campus.

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