Foley, AL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Foley short-term rental market based on reliable data.

Listings

212 / 403

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$26,052

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$304,031

Median Home Sale Price

Top Earners

$47,010

Top-Earners Revenue

Foley

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Foley.

Loading top listings...

B

Generally Investor friendly

Foley Regulations

Foley allows STRs but requires a business license, a separate permit for each unit, and a fire inspection prior to issuance—all administered through an online portal. No caps or occupancy limits are mentioned, and the city’s tone appears supportive and streamlined, making compliance moderate and predictable.

View Foley Regulations →

Local STR Agent

STR specialist · Foley, AL

Trusted Expert
Get Expert Help In Foley
Free consultation Response within 24h

About Foley

Foley is a growing city in Baldwin County, in the southwestern corner of Alabama, with a population of roughly 20,000 to 25,000 residents. It has a relaxed, family-friendly character and serves as one of the main commercial and residential hubs for the surrounding Gulf Coast communities. Foley is best known as a gateway to the white-sand beaches of Gulf Shores and Orange Beach, both of which lie a short drive to the south, and it is also a popular stop for travelers heading toward the Alabama Gulf Coast because of its outlet shopping and central location. The city sits about 35 miles south of Mobile and roughly 40 miles west of Pensacola, Florida, making it a convenient base for visitors exploring both sides of the coast.

Just outside Foley's city limits, the beaches of Gulf Shores and Orange Beach are the area's marquee attraction, drawing millions of visitors each year for swimming, fishing, boating, and the lively restaurant and entertainment scene along the Gulf of Mexico. The drive south from Foley to the public beach access points typically takes around 15 to 20 minutes, depending on seasonal traffic. Gulf State Park, which stretches between the two beach towns, offers more than 6,000 acres of pine forests, freshwater lakes, paved biking trails, and beachfront camping, and it is reached in about 20 minutes from central Foley.

Within Foley itself, the downtown area retains a small-town feel with antique shops, local restaurants, and the Foley Railroad Museum, which is housed in a restored depot and tells the story of the city's early twentieth-century growth around the Louisville and Nashville Railroad. The museum sits just off Highway 59 in the historic center of town and is a quick stop for visitors interested in local heritage. Nearby, Graham Creek Nature Preserve offers more than 250 acres of pine savanna, wetlands, and trails for hiking, biking, and birdwatching, providing a quieter outdoor option just minutes from the main commercial corridors.

Tanger Outlets Foley, a large open-air shopping center with dozens of national retailers, has long been one of the city's signature draws and brings steady visitor traffic throughout the year. More recently, OWA Parks and Resort has added a tropical-themed amusement park, a water park, a hotel, and a growing entertainment district to the mix, giving Foley its own dedicated attraction beyond shopping. Combined with the easy access to the Gulf beaches, state parks, and a pair of larger coastal cities, these amenities make Foley a well-rounded base for travelers who want variety without the higher prices and heavier congestion of staying directly on the water.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc