Enterprise, AL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Enterprise short-term rental market based on reliable data.

Listings

104 / 168

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$21,534

Middle-Earners Revenue

Occupancy

70%

Middle-Earners Occupancy

Home Value

$212,312

Median Home Sale Price

Top Earners

$38,724

Top-Earners Revenue

Enterprise

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Enterprise.

Loading top listings...

B

Generally Investor friendly

Enterprise Regulations

Enterprise explicitly permits STRs citywide under Ordinance 12‑06‑22‑C with a straightforward licensing process: an annual business license plus a low $20/STR permit, mandatory inspections, and monthly lodging‑tax remittance (6% city/3% police jurisdiction) using ONE SPOT. No caps or prohibited zones are noted; rules are clear and compliance‑focused rather than punitive, making investment manageable.

View Enterprise Regulations →

Local STR Agent

STR specialist · Enterprise, AL

Trusted Expert
Get Expert Help In Enterprise
Free consultation Response within 24h

About Enterprise

Enterprise is a small city in Coffee County in southeastern Alabama, with a population of roughly 28,000 residents. It has the feel of a classic Southern town that has grown comfortably in recent decades, anchored by a historic downtown square, a strong military presence nearby, and a touch of quirky local pride. The city is best known across Alabama and beyond for the Boll Weevil Monument, and it serves as a convenient gateway to the Wiregrass region, the beaches of the Florida Panhandle, and the Army's helicopter training installation at Fort Novosel (formerly Fort Rucker). Enterprise sits roughly 80 miles south of Montgomery, the state capital, and about 75 miles north of Pensacola, Florida, placing it within an easy drive of several larger urban centers.

The Boll Weevil Monument, located on the courthouse square in downtown Enterprise, is a distinctive statue that has stood in the city since 1919. Rather than celebrating a pest, the monument honors the insect's unintended role in pushing local farmers away from monoculture cotton and toward the diverse row-crop and peanut agriculture that still defines the region today. It is the only known monument in the world dedicated to an agricultural pest, and it draws curious visitors passing through the Wiregrass. A short walk from the monument, the Enterprise Depot Museum preserves the area's railroad, agricultural, and military history, including exhibits on Boll Weevil history, local veterans, and the founding of the town.

Just outside the city, Fort Novosel is a major U.S. Army installation that serves as the home of Army aviation and helicopter training. While much of the post itself is restricted, its influence is felt throughout Enterprise, where service members, contractors, and visiting families support a steady stream of hotels, restaurants, and short-term rentals. Visitors sometimes pass through the area for graduations, family days, and training-related visits, giving the city a recurring base of travelers beyond typical tourism.

Outdoor recreation surrounds the region. Conecuh National Forest lies about an hour southwest of Enterprise and offers hiking trails, fishing ponds, and camping among longleaf pines, while the white-sand beaches of the Gulf Shores–Orange Beach area are roughly two and a half hours to the south. Closer to home, Lake Tholocco and the small community parks around Enterprise provide easy ways to stretch out after a day on the road.

Enterprise makes a compelling base for short-term rentals because it offers a blend of small-town Southern character, an unusually famous downtown landmark, a steady military-related travel demand, and within-reach access to beaches, forests, and larger cities. Visitors get an authentic Wiregrass experience without sacrificing connectivity to the rest of the Gulf Coast.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc