Tomahawk, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Tomahawk short-term rental market based on reliable data.

Listings

133 / 287

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$25,848

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$289,272

Median Home Sale Price

Top Earners

$58,563

Top-Earners Revenue

Tomahawk

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Tomahawk.

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B

Generally Investor friendly

Tomahawk Regulations

STRs are allowed but require a county zoning administrative permit (TRH-ARP) and a state lodging license (TRH) plus local room tax registration; compliance is a known process with moderate fees and inspections and there are no explicit caps reported.

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About Tomahawk

Tomahawk is a small city in Lincoln County in north-central Wisconsin, with a population of roughly 3,000 residents. It sits at the confluence of the Wisconsin River and the Tomahawk River, and it carries the laid-back, outdoorsy character typical of Wisconsin's Northwoods. Long known as a destination for fishing, hunting, and snowmobiling, it functions as a gateway to thousands of acres of forest, lakes, and trails. The nearest major city is Wausau, which lies approximately 40 miles to the south.

The Wisconsin River flows through the heart of the community, widening locally into Lake Mohawksin, an impoundment of roughly 1,500 acres that anchors the town's summer recreation scene. Boating, fishing for walleye and muskellunge, and waterfront parks draw visitors throughout the warmer months, while the river itself remains a popular route for canoeing and kayaking trips. In winter, the same landscape shifts toward snowmobiling, ice fishing, and cross-country skiing, giving the area a genuinely four-season rhythm.

A short drive north and east of Tomahawk brings travelers into the Chequamegon-Nicolet National Forest, a vast expanse of hardwood and conifer forest laced with lakes, rivers, and trails. The forest is a year-round draw for paddlers, hikers, mountain bikers, and wildlife watchers, and it offers a scale of wilderness that is increasingly rare in the upper Midwest.

Tomahawk is also famously tied to the Hodag, a mythical beast from late-nineteenth-century Wisconsin folklore, and the town has embraced the legend with public art, an annual celebration, and various tributes scattered through the community. Each September, the Tomahawk Fall Ride—one of the larger motorcycle rallies in the upper Midwest—brings thousands of riders into the area, filling local restaurants, campgrounds, and lodging for several days at a time.

For short-term rental investors, Tomahawk offers a profile that fits the Northwoods template well. Its year-round calendar of outdoor activities, its location along a major river and within easy reach of a national forest, and its recognizable seasonal events give it a steady stream of visitors without the crowds or nightly rates of Wisconsin's larger resort destinations. Owners can lean into summer lake traffic, fall color tours, the motorcycle rally, and a long winter season built around snowmobiling and ice fishing, all within an easy drive of Wausau and the broader central Wisconsin travel market.

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