River Falls, WI

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the River Falls short-term rental market based on reliable data.

Listings

56 / 99

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$27,787

Middle-Earners Revenue

Occupancy

46%

Middle-Earners Occupancy

Home Value

$414,874

Median Home Sale Price

Top Earners

$57,065

Top-Earners Revenue

River Falls

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in River Falls.

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B

Generally Investor friendly

River Falls Regulations

River Falls allows STRs and keeps the city’s side simple (one‑time $10 rental registration, nuisance/parking/occupancy rules). Compliance is mostly state‑driven (tourist rooming house license and health inspection) with manageable fees and no specific night caps. Unclear zoning/use‑permit needs and restrictive unrelated‑occupant caps create moderate uncertainty/costs, but rules are clear and enforcement is reasonable for well‑run operators.

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About River Falls

River Falls is a small city in western Wisconsin, situated primarily in Pierce County with a small portion spilling into St. Croix County. Home to approximately 15,000 to 16,000 residents, the city has the friendly, low-key character of a Midwestern college town, anchored by the University of Wisconsin–River Falls. It takes its name from the series of scenic drops along the Kinnickinnic River, which winds through the heart of town and lends the place much of its identity. Visitors often encounter a walkable historic downtown, riverside parks, and a relaxed pace that contrasts with the busier Twin Cities, which lie about 40 miles to the northwest. River Falls sits in the bluffs-and-river country that defines this stretch of the upper Midwest, making it a natural base for exploring the St. Croix Valley.

Just a few minutes south of the city, Kinnickinnic State Park spreads across a bend in the St. Croix River, a federally designated Wild and Scenic Riverway. The park offers roughly 1,200 acres of prairie, oak savanna, and bottomland forest, with hiking trails, a swimming pond, canoe access, and several miles of river frontage. It is one of the closest large natural areas to River Falls and draws visitors year-round for camping, paddling, and fall color drives.

Within the city itself, the falls for which River Falls is named cascade through a string of parks along the Kinnickinnic River, including Glen Park, where a short walk reveals the main cataract and a tidy green space used for community events. A short drive northeast brings visitors to Hudson, a St. Croix River town known for its historic Main Street, antique shops, and riverfront overlooks. From there, Willow River State Park is a popular next stop, featuring a 200-foot waterfall, a small lake, and a campground that sees steady summer traffic.

For a day trip, the Minneapolis–Saint Paul metropolitan area is roughly a 45-minute drive, offering museums, professional sports, restaurants, and major-airport access. Closer to home, the surrounding Driftless Area-like terrain of the western Wisconsin countryside rewards cyclists and scenic drivers with rolling farmland, bluffs, and small farm stands, while the St. Croix and Kinnickinnic rivers provide quiet opportunities for fishing, tubing, and canoeing.

River Falls works well as a short-term-rental base because it pairs small-town walkability and a college-town energy with quick access to two large natural attractions and a major metro region. Guests can spend mornings by the falls, afternoons on the St. Croix, and still make a dinner reservation in the Twin Cities — a combination that suits both outdoor-minded travelers and visitors with business or family ties to the metro area.

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