Performance indicators for the River Falls short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
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Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
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Top-Earners Revenue
The highest-performing listings in River Falls.
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Generally Investor friendly
River Falls allows STRs and keeps the city’s side simple (one‑time $10 rental registration, nuisance/parking/occupancy rules). Compliance is mostly state‑driven (tourist rooming house license and health inspection) with manageable fees and no specific night caps. Unclear zoning/use‑permit needs and restrictive unrelated‑occupant caps create moderate uncertainty/costs, but rules are clear and enforcement is reasonable for well‑run operators.
Local STR Agent
STR specialist · River Falls, WI
River Falls is a city in Pierce and St. Croix counties in the U.S. state of Wisconsin. It is located mostly within the town of River Falls, and adjacent to the town of Kinnickinnic in St. Croix County. River Falls is the most populous city in Pierce County. The population was 16,182 at the 2020 census, with 11,851 residing in Pierce County and 3,149 in St. Croix County. It is part of the Minneapolis-St. Paul metropolitan area and located approximately 30 miles (48 km) east of the center of that region.River Falls is the home of the University of Wisconsin–River Falls.