Whitney, TX

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Whitney short-term rental market based on reliable data.

Listings

164 / 302

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$22,945

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$230,721

Median Home Sale Price

Top Earners

$59,765

Top-Earners Revenue

Whitney

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Whitney.

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A

Very Investor friendly

Whitney Regulations

Short‑term rentals are permitted citywide and no local STR ordinance or caps were identified, so investors face only the standard 6% state hotel occupancy tax registration and general zoning/safety codes. The city’s guidance is practical and supportive, and the absence of a local permit/inspection regime keeps compliance straightforward, resulting in low regulatory risk for investors.

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About Whitney

Whitney is a small city in Hill County, Texas, situated along the Brazos River in the north-central part of the state. With a population of roughly 1,900 residents, it has the unhurried feel of a rural Texas community, where ranchland, oak trees, and quiet residential streets set a relaxed pace. The town is best known as a gateway to Lake Whitney, one of the larger reservoirs on the Brazos and a popular destination for weekend recreation. It sits about 80 miles southwest of the Dallas–Fort Worth metroplex and roughly 35 miles northwest of Waco, placing it within a manageable drive of two of the state's largest urban areas while retaining its small-town character.

The central draw for visitors is Lake Whitney, a sprawling impoundment of the Brazos River that covers tens of thousands of acres and offers more than 200 miles of shoreline. Anglers come for catfish, white bass, and striped bass, while boaters and swimmers enjoy the open water, particularly in the warm Texas summers. The lake is roughly a 10- to 15-minute drive from most points in Whitney, making it easy for vacationers to spend full days on the water and return to town in the evening.

Just a short drive west of town, Lake Whitney State Park provides a more structured outdoor experience with campsites, hiking trails, and direct access to the lake. The park is known for its limestone bluffs, native wildlife, and quiet coves, and it draws both day-trippers and overnight guests year-round. It is approximately 15 minutes from downtown Whitney.

The Brazos River itself, which flows past Whitney and feeds the lake, is another focal point for outdoor activity. Kayaking, canoeing, and bank fishing are common along its quieter stretches, and the river valley adds to the scenic appeal of the surrounding Hill County countryside. A short drive south of town, the broader Hill Country landscape opens up with rolling pastures and small historic communities that reward unhurried exploration, including the county seat of Hillsboro and its well-preserved courthouse square, located roughly 20 miles east of Whitney.

Whitney makes a compelling base for short-term rentals because it pairs the calm of a small Texas town with one of the region's best-known recreational lakes. Travelers from the DFW metroplex and Waco can reach it in well under two hours, yet feel a world away from the city, and the combination of water-based recreation, state-park access, and rural Hill County scenery gives the area year-round appeal for cabin getaways, fishing trips, and family lake vacations.

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