West, TX

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the West short-term rental market based on reliable data.

Listings

2068 / 4056

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$26,557

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$300,123

Median Home Sale Price

Top Earners

$52,165

Top-Earners Revenue

West

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in West.

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B

Generally Investor friendly

West Regulations

West and McLennan County lack city/county STR permits or caps, keeping entry simple and predictable; operations rely on standard residential zoning, health/safety, and nuisance rules. The biggest friction is the mandatory monthly Hotel Occupancy Tax compliance, which adds administrative cost but is a known process. Investors should still check HOA/deed restrictions and local add‑on taxes.

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About West

West sits in McLennan County in central Texas, a small city of roughly 2,800 residents that has built much of its identity around Czech and Moravian heritage. Often nicknamed the "Kolache Capital of Texas," it functions as a welcoming stopover for travelers moving between Dallas–Fort Worth and Austin along Interstate 35, and as a quieter base for visitors exploring the broader Waco area. The nearest major city is Waco, located about 15 miles to the south along I-35.

The town's most recognizable food destination is the Czech Stop, a bakery and convenience store right off the interstate that has earned a devoted following for its kolaches and other pastries. Travelers pull in year-round, and the shop has become one of central Texas's most photographed road-food stops.

Downtown West reflects the community's deep Central European roots. The historic St. Mary's Catholic Church of the Assumption, with its tall twin bell towers, anchors the historic core and remains a point of interest for visitors who wander off the interstate. Each September the town hosts Westfest, a multi-day heritage festival featuring Czech and polka music, traditional dancing, and the state's official kolache-baking contest, which draws thousands of guests and gives the small community a noticeable seasonal lift.

Just down the interstate, Waco offers a string of attractions that pair naturally with a stay in West. The Waco Mammoth National Monument protects a site where the remains of Columbian mammoths and other Ice Age animals were uncovered and is now a hands-on paleontology destination managed by the National Park Service. Magnolia Market at the Silos, the home-goods complex launched by the stars of the television show "Fixer Upper," has turned a former industrial block into a draw for design-minded travelers, with gardens, food trucks, and a bakery. Cameron Park, where the Brazos and Bosque rivers meet, provides miles of hiking, mountain biking, and riverfront scenery just minutes from downtown Waco.

For short-term rental owners, West presents a distinctive proposition: a small town with a clear cultural identity, steady traffic from I-35, and easy access to Waco's growing tourism market. Guests who want a quieter, more affordable alternative to staying in Waco itself often choose West as a home base, and events like Westfest add a reliable seasonal surge that can support strong occupancy throughout the year.

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