Pleasanton, TX

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pleasanton short-term rental market based on reliable data.

Listings

21 / 39

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$18,368

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$263,421

Median Home Sale Price

Top Earners

$38,174

Top-Earners Revenue

Pleasanton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pleasanton.

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C

Challenging to Investors

Pleasanton Regulations

STRs are lawful statewide but the City of Pleasanton provides no specific rules—zoning for transient lodging, HOA/deed restrictions, and potential future local ordinances create compliance uncertainty; state HOT registration and reporting are required, yet the absence of city permits/caps limits direct barriers but not ambiguity.

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About Pleasanton

Pleasanton is a small city that serves as the county seat of Atascosa County, Texas, situated in the South Texas Plains roughly thirty-five miles south of San Antonio. With a population of approximately ten thousand residents, it functions as a regional hub for the surrounding ranching and oil-producing countryside. The town carries a distinctly rural Texas character, with mesquite-dotted landscapes, open skies, and a pace of life shaped by its agricultural roots. Pleasanton is best known for its cattle-country heritage and acts as a gateway to the ranching culture and brush country of South Texas, offering visitors an authentic slice of small-town Texas life not far from the state's larger cities.

A focal point of local heritage is the Longhorn Museum, a small institution dedicated to preserving the area's pioneer and ranching history. The museum features exhibits on early settlers, the cattle industry, and the longhorn breed that became iconic to the region, giving travelers an accessible introduction to Pleasanton's past. It is located within the city, making it an easy stop for guests staying in the area.

A short drive north brings visitors to San Antonio, roughly forty-five minutes to an hour away depending on traffic and route. There, travelers can explore the Alamo, the iconic Spanish mission and site of the famous 1836 battle, or stroll the River Walk, a network of pedestrian paths along the San Antonio River lined with restaurants, shops, and cultural venues. The city's other draws include the San Antonio Missions National Historical Park, the Pearl District, and a thriving culinary scene, all comfortably within reach for a day trip from Pleasanton.

The surrounding Atascosa County landscape offers opportunities for outdoor recreation, with ranchland, brush country, and seasonal creeks giving the area a quiet, open feel. Visitors interested in hunting, birding, or simply experiencing the South Texas countryside will find the region appealing, particularly in the cooler months when the weather is mild.

Pleasanton is a compelling base for short-term rentals because it pairs the affordability, space, and authentic character of a South Texas community with easy access to the major attractions of San Antonio. Guests who stay here can enjoy a peaceful, distinctly Texan setting while remaining within a comfortable drive of world-class historical and cultural sites, creating a versatile experience that appeals to leisure travelers, road-trippers, and those drawn to the region's ranching heritage.

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