Performance indicators for the Center short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Center.
Loading top listings...
Generally Investor friendly
STRs are allowed in both cities with straightforward registration: The Colony’s is free and requires only quarterly 7% HOT remittance, while Houston requires a certificate, fee, training, safety compliance, ad permit-number display, and 17% HOT collection—adding moderate process but no hard caps, making compliance manageable and costs modest.
Local STR Agent
STR specialist · Center, TX
Center, Texas sits in Shelby County in the Piney Woods region of East Texas, serving as the county seat with a population of roughly 5,000 residents. The town carries the relaxed, friendly character typical of small East Texas communities, with a tree-shaded historic downtown square and an economy historically anchored in poultry processing, timber, and ranching. It is perhaps best known as a gateway to some of the region's most popular outdoor recreation, including Toledo Bend Reservoir and the surrounding national forests. The nearest major city is Shreveport, Louisiana, located about 60 miles to the northeast, while Houston lies roughly 140 miles to the south-southwest.
A drive east and slightly south of Center brings visitors to Toledo Bend Reservoir, one of the largest man-made lakes in the United States, straddling the Texas-Louisiana border. The lake is renowned for its bass fishing, houseboating, and lakeside resorts, drawing anglers and outdoor enthusiasts throughout the year. At its closest point, the reservoir is about 35 to 45 miles from Center, making it a natural day-trip or overnight destination for vacation rental guests exploring East Texas.
Just south of Center lies the Sabine National Forest, a vast expanse of longleaf pine and hardwood that offers hiking, camping, hunting, and birdwatching. The forest's proximity—roughly a 30 to 45 minute drive—gives visitors a chance to experience the Piney Woods ecosystem without venturing far from town. It is particularly popular in the fall for hunters and in the spring for wildflower enthusiasts and birders.
Downtown Center is anchored by the historic Shelby County Courthouse at the center of the town square, surrounded by locally owned shops, cafes, and antique stores. The plaza also features the local "Center of the Universe" curiosity, a small echo phenomenon where visitors standing in a marked circle hear their own voice echo back louder than the original sound, while those standing outside hear nothing. The surrounding countryside is dotted with rural landscapes, cattle ranches, and the scenic byways of East Texas, offering a quiet, slower-paced alternative to the state's busier tourist corridors.
Center makes a compelling base for short-term rentals thanks to its combination of small-town character and easy access to major regional outdoor attractions. Visitors looking for a quieter alternative to the Texas Hill Country or Gulf Coast will find Center appealing for its proximity to Toledo Bend, the Sabine National Forest, and the cultural draw of nearby Shreveport. With a steady year-round stream of hunters, anglers, and lake-goers, the area offers a distinctive and dependable setting for owners looking to tap into the natural appeal of East Texas.