Brenham, TX

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Brenham short-term rental market based on reliable data.

Listings

228 / 426

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$24,473

Middle-Earners Revenue

Occupancy

37%

Middle-Earners Occupancy

Home Value

$333,331

Median Home Sale Price

Top Earners

$61,822

Top-Earners Revenue

Brenham

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Brenham.

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B

Generally Investor friendly

Brenham Regulations

STRs are permitted citywide, with no city zoning/permitting required; the only firm obligation is paying local 7% HOT (monthly in city, quarterly in county). Compliance is straightforward but imposes regular filings—even with no guests—and platforms don’t remit Brenham HOT, adding modest administrative burden. There are no meaningful caps or costly permits, keeping investor risk low.

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About Brenham

Brenham is a small, welcoming city in Washington County, Texas, with a population of roughly 17,000 residents. Located in the gently rolling landscape between the Brazos River bottoms and the eastern edge of the Texas Hill Country, the city has a relaxed, small-town feel and a historic downtown lined with restored 19th-century brick storefronts. It is best known as the home of Blue Bell Creameries and as a popular overnight stop for travelers heading to Round Top and the surrounding festival and antique country. Brenham sits about 70 miles northwest of Houston and roughly 100 miles east of Austin, making it a convenient weekend escape for visitors from either metropolitan area.

One of the area's marquee historical attractions is the Washington-on-the-Brazos State Historic Site, located about 15 miles southwest of Brenham along the Brazos River. This is the site where, in 1836, delegates gathered to sign the Texas Declaration of Independence, effectively creating the Republic of Texas. Visitors can tour the star-shaped Barrington Living History Farm, walk the grounds of the reconstructed Independence Hall, and picnic under the massive pecan trees that line the river.

Back in town, Blue Bell Creameries is one of Brenham's most-visited destinations. The creamery, which has operated in the city since 1907, offers a visitor center and country store where guests can sample ice cream flavors and watch through windows as production lines run. It is a quick stop in town that draws families, road-trippers, and ice cream enthusiasts year-round, and the surrounding block has grown into a small food-and-retail hub that benefits the broader downtown.

Just outside the city, the Antique Rose Emporium in nearby Independence draws gardeners from across the region. Set on several acres of display gardens, the nursery showcases antique and modern roses alongside perennials, herbs, and native plants, and includes walking paths, a courtyard teahouse, and a gift shop. The drive from Brenham is only about 10 minutes, making it an easy half-day outing for guests looking to stretch their legs in the countryside.

A bit further afield, Lake Somerville State Park and Trailway sits roughly 30 miles west of Brenham and offers fishing, swimming, boating, and miles of multi-use trails along the lake's wooded shores. The complex is split into several units, including Birch Creek and Nails Creek, each with its own campgrounds and lake access.

Brenham works well as a base for short-term rentals precisely because it sits at the intersection of Texas heritage, small-town charm, and easy access to the wider Hill Country. Visitors can spend a day tasting ice cream and strolling the historic square, then take short drives to significant historical sites, gardens, and outdoor areas without ever needing to fight big-city traffic. The combination of walkable downtown amenities, regionally recognized cultural stops, and a steady stream of festival-goers traveling through to the Round Top area gives the city a year-round rhythm of visitors, supporting a strong short-term rental market in every season.

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