Performance indicators for the Rock Hill short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
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Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
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Median Home Sale Price
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Top-Earners Revenue
The highest-performing listings in Rock Hill.
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Challenging to Investors
New STRs are explicitly permitted citywide but only in commercial zones, excluding residential neighborhoods—limiting investor options—and the prohibition on transfer of STR properties to new owners, paired with annual licensing/tax obligations, raises compliance and exit risks. The absence of caps and neighbor consent helps, but the zone restrictions and transfer ban make this challenging for typical investors.
Local STR Agent
STR specialist · Rock Hill, SC
Rock Hill is the most populous city in York County, South Carolina, United States, and the 5th-most populous city in the state. It is also the 4th-most populous city of the Charlotte metropolitan area, behind Charlotte, Concord, and Gastonia (all located in North Carolina, unlike Rock Hill). As of the 2020 census, the population was 74,372.The city is located approximately 25 miles (40 km) south of Charlotte and approximately 70 miles (110 km) north of Columbia. Rock Hill offers scenic riverfront views along the Catawba River and is home to numerous nature trails, restaurants, and thirty-one parks which are used for both national and local events. Its historic downtown consist of twelve contiguous buildings built as early as 1840 offering dining and retail options. The city is also home to three colleges, including Winthrop University, a public liberal arts university founded in 1886 which enrolls nearly 6,000 students annually.