Performance indicators for the Rochester short-term rental market based on reliable data.
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The highest-performing listings in Rochester.
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Challenging to Investors
Rochester allows STRs but imposes multiple layers of licensing—state registry, municipal registration, fees, self‑inspections, tax collection—and is moving to restrict them to limited zoning districts with potential caps and stricter noise/occupancy rules, making compliance costly and uncertain for investors.
Local STR Agent
STR specialist · Rochester, NY
Rochester is a mid-sized city in western New York State, situated on the southern shore of Lake Ontario in Monroe County. With a city population of approximately 208,000, it anchors a metro region of around one million residents. Once a powerhouse of American manufacturing — long associated with Kodak, Xerox, and Bausch & Lomb — Rochester has reinvented itself as a hub for higher education, healthcare, and the arts. The city is known for its rich musical heritage, the historic Erie Canal that runs through its heart, and a revitalized riverfront. It sits roughly 70 miles east of Buffalo and about 90 miles west of Syracuse, with New York City lying approximately 350 miles to the southeast.
The George Eastman Museum stands as one of the city's premier cultural institutions, occupying the former estate of Kodak founder George Eastman. It is the world's oldest photography museum and houses an extensive collection of photographs, cameras, and film archives, alongside a working theater. Located in the East Avenue district, the museum is a short drive from downtown and serves as a major draw for visitors interested in the history of visual media. Its surrounding grounds and gardens offer a tranquil complement to the indoor exhibits.
Just south of the city, Letchworth State Park — often called the "Grand Canyon of the East" — anchors one of the region's most celebrated outdoor experiences. The park follows the Genesee River through a deep gorge framed by towering cliffs and a series of three major waterfalls. Visitors can hike along the rim, ride a historic train, or take part in whitewater rafting. The drive from downtown Rochester to the main entrance of Letchworth is roughly 45 minutes, making it a popular day trip.
To the south and southeast, the Finger Lakes region unfolds with its long, narrow glacial lakes, rolling vineyards, and small harbor towns. Known especially for its Riesling production, the area draws leaf-peepers in autumn, wine tasters year-round, and outdoor enthusiasts exploring gorges like those at Watkins Glen. The closest Finger Lakes — Conesus, Hemlock, and Canadice — are within about 30 to 45 minutes of the city, while the larger and more developed Seneca and Keuka lakes are a little over an hour's drive.
Within the city itself, the High Falls district showcases a dramatic 96-foot waterfall on the Genesee River in the heart of downtown, viewable from a pedestrian bridge and surrounded by a growing cluster of restaurants, breweries, and entertainment venues. Nearby, Rochester's Public Market, a century-old open-air market, operates year-round and is a lively weekend gathering spot for locals and visitors alike.
With its blend of cultural institutions, nearby natural wonders, and proximity to both the Finger Lakes and Niagara Falls, Rochester offers short-term rental owners a steady mix of leisure travelers, university visitors, and festival-goers. Its four-season appeal — from autumn foliage to winter skiing at nearby Bristol Mountain to summer sailing on Lake Ontario — gives the city year-round draw for guests looking to explore the broader western New York region.