Water Valley, MS

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Water Valley short-term rental market based on reliable data.

Listings

30 / 53

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$20,568

Middle-Earners Revenue

Occupancy

40%

Middle-Earners Occupancy

Home Value

$178,395

Median Home Sale Price

Top Earners

$30,412

Top-Earners Revenue

Water Valley

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Water Valley.

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B

Generally Investor friendly

Water Valley Regulations

STRs are allowed under Mississippi law with state rental registration, sales tax permits, and clear tax obligations; no city-level caps or bans are identified, but the lack of municipal ordinances may create local compliance uncertainty and moderately higher costs for business registration and permits.

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About Water Valley

Water Valley is a small, laid-back city in Yalobusha County in north-central Mississippi, with a population of roughly 3,000 residents. Tucked into the rolling hills of the Mississippi Hill Country, it carries the unhurried character of an old railroad town, with a compact historic downtown and a quiet residential fabric that opens quickly into surrounding farmland, timberland, and reservoirs. Visitors and travelers often pass through on the way to the University of Mississippi in Oxford or the larger attractions of the Memphis metro area, but the town itself serves as a convenient and affordable home base for exploring north Mississippi's outdoors, music heritage, and small-town life. It sits roughly 20 miles west of Oxford, about 80 miles south of Memphis, and within an hour of several large Corps of Engineers reservoirs.

Just east of Water Valley, the city of Oxford anchors the region with the University of Mississippi, better known as Ole Miss, and the lively Square — a walkable historic district of bookstores, restaurants, and live-music venues. The drive from Water Valley is about 30 minutes, making it easy for visitors to take in a game day, a literary festival, or a meal on the Square without committing to a hotel in the busier college town.

To the northwest, about a 30-minute drive, Sardis Lake draws anglers, boaters, and swimmers to roughly 98 miles of shoreline managed by the U.S. Army Corps of Engineers. Its marinas, beaches, and campgrounds make it a popular warm-weather escape, and the lake's proximity to Water Valley positions the town as a budget-friendly alternative to staying on the water itself.

A short drive west brings visitors to the Holly Springs National Forest, where pine and hardwood stands shelter hiking trails, picnicking areas, and wildlife. The forest's gently rolling terrain is a pleasant contrast to the more developed lakes, and it offers a quieter kind of outdoor recreation well within a 45-minute drive of town.

Water Valley itself also has a place on the Mississippi Blues Trail, reflecting the region's deep roots in blues and early American music. Walking the town's modest historic core — old brick storefronts, the former Illinois Central rail corridor, and a handful of preserved landmarks — gives short-term guests a sense of place that larger tourist hubs cannot replicate.

For short-term rental investors, Water Valley offers an appealing combination of small-town character, easy access to Oxford, and proximity to multiple outdoor destinations. Travelers who want a quieter, more affordable stay while still being within reach of Ole Miss, Sardis Lake, Holly Springs National Forest, and a day trip to Memphis will find the town a practical and inviting base.

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