Performance indicators for the Mount Pleasant short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Mount Pleasant.
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Challenging to Investors
STRs are technically allowed but require both fire safety licensing and Special Use Permit approval through a complex process involving mandatory pre-application meetings, fire inspections before SUP approval, and public hearings. The special use permit requirement creates case-by-case uncertainty, while extensive technical compliance requirements and enforcement penalties ($50-$100+ daily fines) add significant operational burden that constrains investment viability despite the clear legal pathway.
Local STR Agent
STR specialist · Mount Pleasant, MI
Mount Pleasant is a city in the U.S. state of Michigan. The city is the county seat of Isabella County, which is part of Central Michigan. The population of Mount Pleasant was 21,688 as of the 2020 census. The city is surrounded by Union Charter Township, but is politically independent. Part of the city (with a population of 8,741) is located within the Isabella Indian Reservation, the base of the federally recognized Saginaw Chippewa Tribal Nation. The tribe's Soaring Eagle Casino & Resort in nearby Chippewa Township is also within the reservation boundaries. Mount Pleasant is home to the main campuses of Central Michigan University, one of the largest universities in the state with 20,000 students at Mount Pleasant, and Mid Michigan Community College. The student population nearly doubles the population of the city during the academic year, making it a college town. Despite its name, the surrounding area is mostly flat and does not feature any mountains or hills.