Clare, MI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Clare short-term rental market based on reliable data.

Listings

27 / 45

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$24,735

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$226,989

Median Home Sale Price

Top Earners

$42,452

Top-Earners Revenue

Clare

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Clare.

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B

Generally Investor friendly

Clare Regulations

STRs are legal and permitted by townships, but investors must verify zoning, obtain local licenses, carry STR-specific insurance, register for Michigan transient accommodation taxes, and follow local ordinances—creating moderate permitting and compliance costs without clear caps or outright prohibitions.

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About Clare

Clare is a small city in central Michigan, situated primarily in Clare County with a small portion extending into Isabella County. With a population of roughly 3,100 residents, it carries the long-held nickname "The Crossroads of Michigan" thanks to the meeting of US-10 and US-127 within its limits. The town has a quiet, traditional small-town character, with a tidy historic downtown and a strong identity tied to outdoor recreation, vintage motels, and easy road access. Travelers and weekenders often use Clare as a convenient stopover and basecamp for exploring the lakes, forests, and small communities of central lower Michigan. It lies approximately 100 miles north of Lansing and roughly 130 miles northwest of Detroit, placing it within a few hours' drive of Michigan's largest metro areas while feeling worlds away from them.

Just outside the city center, the Pere Marquette Rail-Trail offers one of the region's signature outdoor experiences. Stretching more than 50 miles across central Michigan, this paved former railroad corridor passes through Clare and connects to neighboring communities, drawing cyclists, walkers, joggers, and cross-country skiers year-round. Riders can easily pedal from town to quiet stretches of forest and farmland, making it a favorite amenity for visitors who prefer an active, low-key way to explore the area.

Clare is also surrounded by a dense cluster of inland lakes, and the region around the city is popular for fishing, kayaking, and boating. Just a short drive to the east, Harrison's Budd Lake anchors a small downtown that fills with summer visitors, while smaller local lakes within ten or fifteen minutes of Clare offer quieter spots for shoreline picnics and casting a line. The combination of multiple lakes within easy reach gives short-term rental guests a lot of variety in how they spend a warm afternoon.

The downtown core itself, with its mix of locally owned diners, antique shops, and the long-standing Doherty Hotel, gives the town a recognizable, walkable center that feels distinct from the highway corridors that frame it. A handful of small parks and the surrounding state game areas add to the outdoor appeal, putting hiking, birding, and seasonal hunting opportunities within a short drive of nearly any rental property in town.

Clare makes a compelling base for a short-term rental because it offers something many Michigan destinations cannot: a small, manageable community with a real identity, paired with the kind of regional access that lets guests pivot between lakes, trails, and small-town downtowns in a single day. Its central location, classic small-city amenities, and proximity to abundant outdoor recreation make it equally attractive to families, couples, and travelers simply passing through on their way north.

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