Franklin, IN

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Franklin short-term rental market based on reliable data.

Listings

35 / 61

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$24,421

Middle-Earners Revenue

Occupancy

52%

Middle-Earners Occupancy

Home Value

$285,596

Median Home Sale Price

Top Earners

$52,888

Top-Earners Revenue

Franklin

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Franklin.

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C

Challenging to Investors

Franklin Regulations

STRs are not clearly permitted or licensed by the city in the provided documents; municipal costs, caps, and enforcement are unknown, making compliance uncertain and increasing investor risk.

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About Franklin

Franklin sits in Johnson County in central Indiana, about 20 miles south of Indianapolis along Interstate 65. With a population of roughly 26,000, it has the feel of a small college town thanks to Franklin College, a private liberal arts institution founded in 1834 that anchors much of the local cultural life. The city serves as the county seat and offers a quieter, more affordable alternative to the Indianapolis suburbs while remaining within an easy drive of the state capital. Visitors are drawn to its historic downtown square, its rolling southern Indiana surroundings, and its proximity to several of central Indiana's most popular outdoor and cultural destinations.

Just south of town, the T.C. Steele State Historic Site preserves the home, studio, and gardens of Indiana's most celebrated impressionist painter. The painter discovered this tract of wooded hill country in the early 1900s and built a home and a hilltop studio here, eventually creating a roughly 200-acre property that is now preserved as a state historic site. The grounds include walking trails through the gardens and forest, views from the hilltop studio, and rotating exhibitions of Steele's work. The site is about a 15-minute drive from downtown Franklin.

A short drive east brings visitors to Brown County State Park, often called the "Little Smokies" for its rugged, forested ridges that turn brilliant orange and red each autumn. The park offers more than 15,000 acres of hiking trails, horseback riding, mountain biking, and a family campground, and it surrounds the artists' village of Nashville, Indiana, known for its galleries, shops, and covered bridges. From Franklin, the drive is approximately 40 minutes.

Back in town, downtown Franklin centers on a traditional courthouse square anchored by the Johnson County Courthouse and the Artcraft Theatre, a restored 1920s single-screen movie house that still shows first-run and classic films. The Johnson County Museum of History, housed in a historic building near the square, traces local heritage from pioneer days through the present. A few miles north along I-65, the Edinburgh Premium Outlets draw shoppers looking for discounted brand-name goods, and the nearby Hoosier National Forest offers additional hiking, camping, and lake recreation within a 30-minute drive.

Franklin's appeal for short-term rental owners lies in its blend of small-town charm, its growing role as a base for visitors to southern Indiana's natural and cultural attractions, and its convenient access to Indianapolis. With college events, seasonal fall-foliage tourism, and a steady stream of visitors to nearby state historic sites and state parks, the city offers year-round potential for guests who want a quieter home base than the capital but easy access to the region's marquee destinations.

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