Marshall, IL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Marshall short-term rental market based on reliable data.

Listings

33 / 47

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$21,380

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$174,505

Median Home Sale Price

Top Earners

$40,178

Top-Earners Revenue

Marshall

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marshall.

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C

Challenging to Investors

Marshall Regulations

Marshall, IL permits short-term rentals but through an outdated framework that lacks modern STR-specific regulations, creating regulatory uncertainty. Investors face meaningful restrictions including a 4-room cap for bed-and-breakfast operations, mandatory special use permits in residential districts, and complex multi-agency compliance requirements spanning building permits, occupancy certificates, health licensing, and fire safety certification.

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About Marshall

Marshall is a small city in eastern Illinois, serving as the county seat of Clark County. With a population of approximately 3,700 residents, it carries the character of a traditional Midwestern farming community, with a compact downtown, a historic courthouse square, and the unhurried, neighborly feel typical of rural Illinois. Marshall developed along the historic National Road and today functions as a quiet gateway to the agricultural landscapes of eastern Illinois and the rolling country near the Indiana border. The city lies roughly thirty miles west of Terre Haute, Indiana, and about sixty miles southeast of the Champaign-Urbana area, putting it within easy reach of larger regional centers while retaining its small-town identity.

A short drive southwest of Marshall, Lincoln Trail State Park is one of the area's most popular outdoor destinations. The park wraps around Lincoln Trail Lake, a reservoir known for fishing, boating, and shoreline swimming, and it offers a full campground, shaded picnic areas, and several miles of hiking trails through oak woodland and restored prairie. It is a favorite with visitors who want a few days of low-key nature without venturing far from town, and it draws a steady crowd of campers, anglers, and families throughout the warmer months.

Marshall also sits directly on the National Road, one of the first major federally funded highways in the United States and a key route for settlers heading west in the early nineteenth century. The original alignment of the road passes through the heart of the city, and the broader corridor is preserved today as the National Road Heritage Trail, a series of interpretive sites and byways that trace the route across Illinois and into Indiana. Travelers interested in early American history can pick up the trail in town and follow it eastward toward Terre Haute and beyond.

Slightly farther afield, the surrounding Clark County countryside offers additional draws for visitors who enjoy scenic drives, antique hunting, and small-town festivals typical of the rural Midwest. The area's patchwork of corn and soybean fields, combined with its proximity to the Wabash River valley, gives Marshall a setting that feels distinctly agricultural and unhurried, with the kind of seasonal rhythm that appeals to travelers looking to slow down.

Marshall is a compelling base for short-term rentals precisely because it combines genuine small-town character with access to real outdoor amenities. Guests who choose a stay here can spend their days exploring Lincoln Trail State Park, tracing the National Road, or simply enjoying the quiet rhythm of a Midwestern county seat, all while remaining within a comfortable drive of larger cities in Illinois and Indiana.

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