Performance indicators for the Highland short-term rental market based on reliable data.
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The highest-performing listings in Highland.
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Generally Investor friendly
Allowed citywide with a special use permit, moderate permitting (SUP, landlord registration, annual $25 inspection), and clear operational rules (20-hour minimum, one group/day, owner-control, no prepared meals) create a straightforward, known compliance path with manageable fees and no explicit caps.
Local STR Agent
STR specialist · Highland, IL
Highland is a small city in Madison County, Illinois, with a population of roughly ten thousand residents. Set in the rolling farmland of the Metro East region, the city has the look and pace of a classic Midwestern small town, anchored by a tidy historic downtown and a strong sense of local identity tied to its Swiss and German heritage. It sits just off Interstate 70, about thirty miles east of St. Louis, Missouri, making it an easy stop for travelers moving between the Gateway City and points further into central and southern Illinois. The community is perhaps best known as a quiet residential base within commuting distance of St. Louis, but its position along the I-70 corridor also puts it within reach of several major outdoor and historical destinations.
One of the most significant draws in the region is Cahokia Mounds State Historic Site, located in nearby Collinsville, roughly twenty-five minutes west of Highland. This UNESCO World Heritage Site preserves the remains of the largest pre-Columbian city north of Mexico, with massive earthen mounds, a reconstructed Woodhenge, and an interpretive center that gives visitors a clear sense of the Mississippian civilization that flourished here more than a thousand years ago. It is the kind of stop that draws school groups, history enthusiasts, and casual day-trippers alike, giving any short-term rental in the area an easy one-day excursion to feature in its listing.
About forty minutes southeast of Highland lies Carlyle Lake, the largest man-made lake in Illinois and a popular destination for boating, fishing, swimming, and shoreline camping. Managed as a state recreation area, it draws visitors year-round for waterfowl hunting, sailing regattas, and family weekends at its beaches and marinas. The drive passes through a mix of farmland and small communities, making it a natural day trip or overnight outing for guests staying in Highland.
Closer to home, the Horseshoe Lake State Fish and Wildlife Area sits just west of the city, offering wetlands, fishing ponds, and bird-watching in a quieter setting. Meanwhile, the historic downtown square in Highland itself, with its locally owned shops, cafés, and seasonal events, gives visitors a sense of the town's small-town character and provides an easy, walkable anchor for guests who prefer to stay close to their rental.
Together, these attributes make Highland a compelling base for short-term rentals. It combines the calm of small-town Illinois with quick access to St. Louis and some of the most distinctive historical and natural sites in the region, giving owners a flexible market of road-trippers, history-minded travelers, and visitors drawn to the area's lakes and outdoor spaces.