Bloomington, IL

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Bloomington short-term rental market based on reliable data.

Listings

166 / 365

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$31,385

Middle-Earners Revenue

Occupancy

82%

Middle-Earners Occupancy

Home Value

$269,429

Median Home Sale Price

Top Earners

$63,058

Top-Earners Revenue

Bloomington

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bloomington.

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C

Challenging to Investors

Bloomington Regulations

STRs are prohibited in most single‑family neighborhoods, forcing investors to target limited multi‑family and commercial zones; this strict zone cap is the primary obstacle, even though permitting for those areas is relatively inexpensive and straightforward.

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About Bloomington

Bloomington is a mid-sized city in central Illinois and the seat of McLean County, with a population of roughly 78,000 residents. Paired with its adjacent twin city, Normal, it forms the Bloomington-Normal metropolitan area, a regional hub anchored by Illinois State University, State Farm Insurance, and a sizable healthcare sector. The two communities share a lively college-town feel layered onto a traditional Midwestern downtown, and they sit at the crossroads of Interstates 55, 74, and 39. Bloomington lies about 130 miles southwest of Chicago and roughly two and a half hours from both St. Louis and Indianapolis, making it a convenient stopover and a useful base for exploring the broader heart of Illinois.

A few minutes from the center of town, the David Davis Mansion State Historic Site offers a glimpse into Victorian-era life in central Illinois. The 1870s home of U.S. Supreme Court Justice David Davis is preserved as a museum with original furnishings and landscaped grounds, and it sits within easy walking distance of downtown. Visitors can tour the rooms and learn about the area's nineteenth-century prominence, all within a short drive from almost anywhere in Bloomington.

Families traveling with children often make their way to Miller Park Zoo, a compact but well-regarded zoo on the city's north side. The zoo features a collection of animals from around the world, a tropical rainforest exhibit, and a petting area, and it pairs naturally with the adjoining Miller Park, a pleasant green space with picnic areas and a lake. Together, the zoo and park provide an easy half-day outing just minutes from the city center.

For those interested in local heritage, the McLean County Museum of History anchors a corner of the downtown square and traces the region's story from its early settlement through its role in Illinois politics and agriculture. The museum's exhibits, including a recreated streetscape and rotating displays on figures like Adlai Stevenson, give visitors a sense of how this part of the prairie grew into a regional capital.

Outdoor recreation is never far away. The Constitution Trail, a paved multi-use path, runs more than twenty miles between Bloomington and Normal, threading through parks, neighborhoods, and a nature center, and it is popular with cyclists, joggers, and walkers. A short drive south of town, Lake Bloomington and nearby evergreen forests offer fishing, boating, and quiet picnic spots for travelers looking to spend a few hours on the water.

Together, these attractions, combined with Bloomington's central Illinois location and its college-town energy, make the city a steady and varied base for short-term rentals. Guests can enjoy walkable historic districts by day, escape to lakes and trails on quiet afternoons, and still reach major Midwest destinations with just a few hours on the road.

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