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Generally Investor friendly
STRs are permitted (no city ban) under Florida state licensing and Highlands County zoning; licensing and taxes are straightforward (DBPR license ~$60 + sales/tourist taxes), and there are no explicit caps or duration bans. Compliance is moderate (state DBPR + county zoning and inspections), and investors face some risk from zoning restrictions and state-level enforcement, but rules are transparent.
Local STR Agent
STR specialist · Sebring, FL
Sebring is a small city in central Florida and the seat of Highlands County, with a population of roughly 10,000 to 11,000 residents. Tucked into the heart of the state's lake belt, the city is best known as the home of the Sebring International Raceway and for its quiet, sun-soaked setting on the shores of Lake Jackson. It has a low-key, year-round retiree-friendly character, with citrus groves, golf courses, and a string of freshwater lakes defining the surrounding landscape. Sebring sits roughly 90 miles southeast of Tampa and around 100 miles southwest of Orlando, making it a reasonable drive-in destination for visitors heading to central or south Florida.
The Sebring International Raceway is the city's most famous draw. The historic road course hosts the annual 12 Hours of Sebring endurance race, one of the oldest sports car races in North America, and the track is just minutes from downtown. Race weeks, club events, and driving schools fill the calendar and pull a steady stream of motorsport visitors into the area throughout the year.
Just a few miles west of town, Highlands Hammock State Park is one of Florida's original state parks, established in the 1930s. It protects a rare stand of old-growth southern hardwood hammock threaded with elevated boardwalks, and it offers camping, picnic areas, and one of the state's first Civilian Conservation Corps museums. Visitors can spot deer, alligators, and a wide variety of birds along the trails.
Downtown Sebring centers on the Lake Jackson waterfront and the historic Sebring Circle, a roundabout lined with locally owned shops, cafés, and a handful of restored 1920s buildings laid out by the city's founder, George Sebring. The downtown area hosts community events, art shows, and a farmers' market that draws visitors from across Highlands County.
Surrounding the city are more than 20 lakes within a short drive, including Lake Jackson, Lake Istokpoga, and Lake Placid's Lake June, supporting a quiet year-round scene of bass fishing, boating, and bird-watching. Combined with the rhythm of race weekends and the easy access to both coasts, Sebring offers short-term rental owners a steady, weather-driven calendar of guests looking for a relaxed central Florida stay.