Brandon, FL

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Brandon short-term rental market based on reliable data.

Listings

218 / 438

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$25,566

Middle-Earners Revenue

Occupancy

73%

Middle-Earners Occupancy

Home Value

$358,357

Median Home Sale Price

Top Earners

$71,103

Top-Earners Revenue

Brandon

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Brandon.

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B

Generally Investor friendly

Brandon Regulations

STRs are allowed but require the parcel to be in a transient‑use zone and a standard DBPR license plus Hillsborough County BTR; 6% TDT and sales tax apply monthly (typical fees $150–$350). The primary constraint is zoning‑based access rather than caps or prohibitive permitting costs.

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About Brandon

Brandon, Florida is an unincorporated community and census-designated place in Hillsborough County, on the western side of central Florida's peninsula. With a population of roughly 115,000 to 130,000 residents, it is one of the largest unincorporated communities in the state. Brandon has a distinctly suburban character, a family-friendly feel, and serves as a convenient eastern gateway to the greater Tampa Bay area. It sits approximately 10 to 12 miles east of downtown Tampa, just off Interstate 75, making it a popular residential base for those who work in the city but prefer a more relaxed suburban setting. The community is best known as a thriving Tampa suburb anchored by the Brandon Town Center mall and surrounded by a steady mix of shopping, dining, and outdoor recreation.

Hillsborough River State Park, located northeast of Brandon in the Thonotosassa area, offers a refreshing slice of old Florida with its river bluffs, hardwood hammocks, and the historic Fort Foster. About a 20-minute drive from Brandon, the park is known for kayaking and tubing along the Hillsborough River, miles of hiking and biking trails, and a freshwater swimming area popular in the warmer months. Hillsborough River State Park is a favorite for day trips that feel far from the busy suburbs just down the road.

Busch Gardens Tampa Bay, a major theme park that pairs roller coasters and thrill rides with African-themed animal habitats, lies just west of Brandon. Roughly 15 to 20 minutes away depending on traffic, it is one of the marquee family draws of the Tampa Bay region and sits adjacent to Adventure Island, a water park that comes into its own during the steamier months. Together, the two attractions anchor a lot of family travel to the area and give short-term rental guests a clear anchor activity close to home.

Downtown Tampa and the Tampa Riverwalk, about 10 to 12 miles west of Brandon, give visitors a taste of the city's urban waterfront. The Riverwalk connects the Florida Aquarium, the Straz Center for the Performing Arts, and the historic Ybor City district along a scenic stretch of the Hillsborough River. Ybor City itself, a National Historic Landmark District once known as the "Cigar Capital of the World," offers brick-lined streets, restaurants, and nightlife about 15 minutes west of Brandon.

To the west, across Tampa Bay, the city of St. Petersburg and the Gulf Coast beaches of Pinellas County — including Clearwater Beach, frequently ranked among the best in the country — lie roughly 30 to 45 minutes from Brandon. Combined with Brandon's own suburban conveniences, lower density than downtown Tampa, and easy highway access in every direction, the community serves as a comfortable and flexible home base for travelers exploring the full range of the Tampa Bay region.

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