Performance indicators for the Ventura short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Ventura.
Loading top listings...
Challenging to Investors
STRs are legally allowed but constrained by a temporary suspension of new permit applications in the city pending Coastal Commission certification, strict area-specific caps (e.g., 35 permits in Ventura Harbor), and high fees (e.g., $1,525 application fee plus deposits in the county). Complex regulations, including owner-presence requirements and ADU restrictions, add to the investor burden.
Local STR Agent
STR specialist · Ventura, CA
Ventura, California sits along the Pacific coast in Ventura County, with a population of roughly 110,000 residents. The city carries the laid-back feel of a classic Southern California beach town, with a walkable historic downtown, a long stretch of public beach, and a working harbor that gives it a more lived-in, less resort-polished character than some of its neighbors. It is best known as the mainland gateway to Channel Islands National Park and as a popular stop between Santa Barbara and Los Angeles, lying approximately 60 miles northwest of downtown LA.
Just offshore, Channel Islands National Park is reached by ferry from Ventura Harbor in about an hour. The five islands offer hiking, kayaking, tide-pooling, and wildlife watching, with sea caves, sea lion colonies, and on Santa Cruz Island the historic Scorpion Ranch. Day trips and overnight camping trips are both possible, and the park is one of the least-visited in the national system, which keeps it feeling uncrowded even in summer.
Right in downtown Ventura, Mission San Buenaventura was the ninth of California's Spanish missions, founded in 1782 and named for Saint Bonaventure. The restored mission church, small museum, and surrounding gardens sit a few blocks from the city's main commercial street and remain an active parish, drawing visitors interested in California's early colonial history.
Closer to the surf, the Ventura Pier stretches out over the ocean at the foot of California Street and is one of the oldest wooden piers on the West Coast. Just south of the pier, Surfer's Point is a long, sand-bottom beach break that has long attracted longboarders and beginners alike, and the adjacent promenade is a popular spot for cycling, jogging, and watching the sun set over the Channel Islands.
About 20 minutes inland, the small valley town of Ojai sits at the base of the Topatopa Mountains and offers a quieter counterpoint to the coast. Visitors come for the boutique inns, the local olive oil and citrus scene, the Sunday farmers' market, and the hiking and horseback riding in the surrounding Los Padres National Forest, all close enough to be an easy day trip from a Ventura rental.
For short-term rental owners, Ventura offers a rare combination: a genuinely walkable, lived-in beach town with a real downtown, a deep bench of nearby outdoor and cultural attractions, and a location that places Los Angeles and Santa Barbara within easy reach. That mix of coastal character, national park access, and proximity to two of California's most-visited regions makes it a strong year-round base for guests.